Use Cases

Learn how the world's best brands are using direct mail to increase repeat purchases and drive subscription revenue.

Use Cases

Learn how the world's best brands are using direct mail to increase repeat purchases and drive subscription revenue.

4.7x

ROAS

5%

CONVERSION

SEND

SEND

Direct

Direct

Mail

Mail

to customers

to customers

you can’t reach

you can’t reach

60-day risk free trial

4.7x

4.7x

ROAS

ROAS

5%

5%

CONVERSION

CONVERSION

Hand delivering results for the worlds best brands

YOUR CUSTOMERS AREN'T OPENING YOUR EMAILS

YOUR CUSTOMERS AREN'T OPENING YOUR EMAILS

It’s time to accept that you can’t reach the majority of your customers. Don’t leave revenue in the Spam folder.

It’s time to accept that you can’t reach the majority of your customers. Don’t leave revenue in the Spam folder.

you need a channel that Delivers

you need a channel that Delivers

Paper Run integrates with your existing systems to automate Direct Mail flows for customers who you can’t reach.

Paper Run integrates with your existing systems to automate Direct Mail flows for customers who you can’t reach.

trustED by the world’s best brands

"It’s refreshing to work with a partner focused on what’s most important for us: incrementality and profitability. The Paper Run team has made it so easy for us to test different segments and creative so we can continue to learn and scale. They’re truly a team we can really trust to help us manage our direct mail program!"

Courtney Conway

Director of Lifecycle and Retention, Grüns

6x

INCREMENTAL ROAS

+75%

UPLIFT IN WINBACKS

"It’s refreshing to work with a partner focused on what’s most important for us: incrementality and profitability. The Paper Run team has made it so easy for us to test different segments and creative so we can continue to learn and scale. They’re truly a team we can really trust to help us manage our direct mail program!"

Courtney Conway

Director of Lifecycle and Retention, Grüns

6x

INCREMENTAL ROAS

+75%

UPLIFT IN WINBACKS

"It’s refreshing to work with a partner focused on what’s most important for us: incrementality and profitability. The Paper Run team has made it so easy for us to test different segments and creative so we can continue to learn and scale. They’re truly a team we can really trust to help us manage our direct mail program!"

Courtney Conway

Director of Lifecycle and Retention, Grüns

6x

INCREMENTAL ROAS

+75%

UPLIFT IN WINBACKS

automated direct mail flows

automated direct mail flows

Built for

and

brands

Built for

and

brands

Built for

and

brands

Built for

and

brands

recover abandoned carts

"I love that Paper Run allows us to measure the incremental impact of adding Direct Mail through holdout tests."

recover abandoned carts

"I love that Paper Run allows us to measure the incremental impact of adding Direct Mail through holdout tests."

Boost loyalty & retention

"Direct Mail is back, and the incredibly supportive team at Paper Run is here to help CRM managers integrate and scale it where it will work the best."

Boost loyalty & retention

"Direct Mail is back, and the incredibly supportive team at Paper Run is here to help CRM managers integrate and scale it where it will work the best."

winback lapsed customers

"The Paper Run team has made it so easy to test different segments and creative so we can continue to scale. They’re truly a team we can really trust to help manage our direct mail program!"

winback lapsed customers

"The Paper Run team has made it so easy to test different segments and creative so we can continue to scale. They’re truly a team we can really trust to help manage our direct mail program!"

upsell new customers

"I love that Paper Run allows us to measure the incremental impact of adding Direct Mail through holdout tests."

upsell new customers

"I love that Paper Run allows us to measure the incremental impact of adding Direct Mail through holdout tests."

60-DAY RISK-FREE TRIAL

60-DAY RISK-FREE TRIAL

60-DAY RISK-FREE TRIAL

See how Paper Run drives revenue from unreachable customers. Our team will have everything from strategy to creative, delivery and measurement.

We make our fees fully refundable during your 60 day trial to give you time to make sure you're happy with Paper Run.

Testimonials

Testimonials

Testimonials

Hear what Paper Run customers are saying.

  • Jack Savage

    Founder & CEO, Everyday Dose

    "Paper Run has been an easy vendor relationship. Their team is genuinely supportive, their platform talks directly to our stack, and they're always coming up with creative new ideas for us."

    Rob Abrahams

    Founder, CEO, COAT

    "Paper Run's A/B testing feature has given us a way to measure the pure incrementally of the direct mail channel and the results are incredible."

    Ben Taylor

    CEO, The Pod Company

    "Implementing Paper Run has been one of the most impactful decisions we've. We've spent about 1 hour thinking about Direct Mail since we launched and it's now one of our highest return channels."

    Austin Holdsworth

    Head of Growth Marketing, Gratsi

    "Yocto's segmentation and Paper Run's execution has proven an epic combo. This has unlocked a channel that is delivering massive incremental profits, all on auto-pilot."

    Sam Beecham

    CEO, Co-founder

    "The flows we’re running through Paper Run are performing incredibly well and are a perfect complement to how ripple⁺ builds its community."

    Kent Yoshimura

    Co-Founder, Neuro

    "This is a smart solution to a quiet problem. Paper Run helps us re-engage customers in a way that's low-effort and high-impact. It's natural, on-brand, and effective"

    Chloé Duhalde

    Lifecycle Marketing Manager, Because Market

    "We love working with Paper Run. The product is incredibly easy to use and their team is a true extension of ours."

    Brooks Miller

    CEO, Earth Fed Muscle

    "Integrating Paper Run took minimal effort, and it’s brought in a measurable bump in new subs—especially ones we might not have captured otherwise.

    Julietta Contoguris

    Head of Product & CX, Heights

    "Paper Run has been an absolute game-changer for us. We've always struggled to reactivate canceled subscribers through email, but this approach has been by far the most successful.

    Elle Henley

    Retention Lead

    "We love that Paper Run integrates so neatly into our stack, and makes the Direct Mail channel easy to set up and measure."

    Jade Moffatt

    CRM & Retention Manager

    “Paper Run made it effortless to reconnect with customers we’d lost touch with, and the results have been incredible. This channel is awesome."

    Armna Sarwar

    CRM Lead

    "Grind had tried Direct Mail previously and were not impressed with the process or results. Paper Run is different. It's effortless for us and the results are incredible".

    Anna Stephenson

    Head of CRM & Retention, DASH Water

    "We’re thrilled with how Paper Run is helping us reach our ‘unreachable’ customers. The results from our automated flows have been amazing."

    Michael Johnson

    VP Growth and E-commerce, The Absorbtion Company

    "Paper Run is a must have part of my retention stack. Their team is laser focused on helping us drive a profitable strategy."

    Ben Clark

    Head of Retention & Loyalty, Ancestral

    "Paper Run's SKIO integration has made it insanely easy for us to target and winback our most valuable customers when no other channel could."

    Julia Smith

    Head of Growth & Ecommerce

    “Black Friday is usually intense, but this felt like a breath of fresh air. The team were efficient, clear, and easy to work with. The results spoke for themselves.”

    Ben Schreiber

    Chief Marketing Officer, Latico Leathers

    "We've been blown away by the performance of Paper Run's product and the exceptional customer service from their team."

    Andrew Gluck

    Chief Marketing Officer, Twillory

    "Paper Run's integration with Revenue Roll has enabled us to reach customers in our funnel who we previously couldn't identify."

    Rachel Liu

    EVP, Technology and Digital , Awe Inspired

    "Paper Run's integrations with Klaviyo and Subscribfy have made it easy to add Direct Mail to our Memberships program. We've been able to send to 'just the right people' and the results are incredible."

    Natalie Pedinoff

    Director of Growth, Eberjey

    "Working with Paper Run has been a great experience — and has helped us unlock incremental revenue through a channel that reaches customers outside our current digital efforts."

    Dario Markovic

    CEO

    "Paper Run is simple to launch, and the results are impossible to argue with. This is now a permanent part of our CRM stack and how we retain customers."

    Natasha Dabell-Jones

    CRM Manager, Percival

    "Direct Mail is back, and the incredibly supportive team at Paper Run is here to help CRM managers integrate, personalise, and scale it where it will work the best."

    Gina Farran

    Co-Founder & CEO, Glaize

    "Paper Run's process was seemless, and their team made it easy to test and clearly measure the impact of our direct mail flows, delivering results we couldn’t achieve through digital channels alone."

    Sam Hodges

    Chief Growth Officer, UKLASH

    "Paper Run has been an incredible partner in helping us test and scale the direct mail channel.

    George Graham

    Co-Founder and CEO, Wolf & Badger

    "Paper Run gives us a beautifully simple way to reconnect with customers. Integrated cleanly with our Ometria set-up, fully automated, and now highly profitable."

    Andy Coxon

    Co-founder, AKT

    "We've been blown away by the performance of Paper Run. Their team handles everything for us and are generating some of the best returns of any of our paid spend."

    Jill Ginsberg

    Vice President of Online, Tata Harper

    "By making a second purchase feel personal and timely, Paper Run have driven a measurable lift in retention and revenue. The results speak for themselves."

    Hattie Gilpin

    Director of Operations, Wellbel

    "Paper Run's direct mail flows feel personal, align with our brand, and deliver fantastic results, proving the power of a thoughtful, physical touch."

    Michael Saba

    CEO and Founder, Alt Fragrances

    "Paper Run has been one of the simplest decisions I’ve made at ALT. They’ve optimized an entirely new, profitable channel for our business. I couldn’t be more delighted with the results."

  • Jill Ginsberg

    Vice President of Online, Tata Harper

    "By making a second purchase feel personal and timely, Paper Run have driven a measurable lift in retention and revenue. The results speak for themselves."

    Hattie Gilpin

    Director of Operations, Wellbel

    "Paper Run's direct mail flows feel personal, align with our brand, and deliver fantastic results, proving the power of a thoughtful, physical touch."

    Michael Saba

    CEO and Founder, Alt Fragrances

    "Paper Run has been one of the simplest decisions I’ve made at ALT. They’ve optimized an entirely new, profitable channel for our business. I couldn’t be more delighted with the results."

    Gina Farran

    Co-Founder & CEO, Glaize

    "Paper Run's process was seemless, and their team made it easy to test and clearly measure the impact of our direct mail flows, delivering results we couldn’t achieve through digital channels alone."

    Sam Hodges

    Chief Growth Officer, UKLASH

    "Paper Run has been an incredible partner in helping us test and scale the direct mail channel.

    George Graham

    Co-Founder and CEO, Wolf & Badger

    "Paper Run gives us a beautifully simple way to reconnect with customers. Integrated cleanly with our Ometria set-up, fully automated, and now highly profitable."

    Andy Coxon

    Co-founder, AKT

    "We've been blown away by the performance of Paper Run. Their team handles everything for us and are generating some of the best returns of any of our paid spend."

    Natalie Pedinoff

    Director of Growth, Eberjey

    "Working with Paper Run has been a great experience — and has helped us unlock incremental revenue through a channel that reaches customers outside our current digital efforts."

    Dario Markovic

    CEO

    "Paper Run is simple to launch, and the results are impossible to argue with. This is now a permanent part of our CRM stack and how we retain customers."

    Natasha Dabell-Jones

    CRM Manager, Percival

    "Direct Mail is back, and the incredibly supportive team at Paper Run is here to help CRM managers integrate, personalise, and scale it where it will work the best."

    Andrew Gluck

    Chief Marketing Officer, Twillory

    "Paper Run's integration with Revenue Roll has enabled us to reach customers in our funnel who we previously couldn't identify."

    Rachel Liu

    EVP, Technology and Digital , Awe Inspired

    "Paper Run's integrations with Klaviyo and Subscribfy have made it easy to add Direct Mail to our Memberships program. We've been able to send to 'just the right people' and the results are incredible."

    Ben Schreiber

    Chief Marketing Officer, Latico Leathers

    "We've been blown away by the performance of Paper Run's product and the exceptional customer service from their team."

    Elle Henley

    Retention Lead

    "We love that Paper Run integrates so neatly into our stack, and makes the Direct Mail channel easy to set up and measure."

    Jade Moffatt

    CRM & Retention Manager

    “Paper Run made it effortless to reconnect with customers we’d lost touch with, and the results have been incredible. This channel is awesome."

    Armna Sarwar

    CRM Lead

    "Grind had tried Direct Mail previously and were not impressed with the process or results. Paper Run is different. It's effortless for us and the results are incredible".

    Anna Stephenson

    Head of CRM & Retention, DASH Water

    "We’re thrilled with how Paper Run is helping us reach our ‘unreachable’ customers. The results from our automated flows have been amazing."

    Michael Johnson

    VP Growth and E-commerce, The Absorbtion Company

    "Paper Run is a must have part of my retention stack. Their team is laser focused on helping us drive a profitable strategy."

    Ben Clark

    Head of Retention & Loyalty, Ancestral

    "Paper Run's SKIO integration has made it insanely easy for us to target and winback our most valuable customers when no other channel could."

    Julia Smith

    Head of Growth & Ecommerce

    “Black Friday is usually intense, but this felt like a breath of fresh air. The team were efficient, clear, and easy to work with. The results spoke for themselves.”

    Kent Yoshimura

    Co-Founder, Neuro

    "This is a smart solution to a quiet problem. Paper Run helps us re-engage customers in a way that's low-effort and high-impact. It's natural, on-brand, and effective"

    Chloé Duhalde

    Lifecycle Marketing Manager, Because Market

    "We love working with Paper Run. The product is incredibly easy to use and their team is a true extension of ours."

    Brooks Miller

    CEO, Earth Fed Muscle

    "Integrating Paper Run took minimal effort, and it’s brought in a measurable bump in new subs—especially ones we might not have captured otherwise.

    Julietta Contoguris

    Head of Product & CX, Heights

    "Paper Run has been an absolute game-changer for us. We've always struggled to reactivate canceled subscribers through email, but this approach has been by far the most successful.

    Sam Beecham

    CEO, Co-founder

    "The flows we’re running through Paper Run are performing incredibly well and are a perfect complement to how ripple⁺ builds its community."

    Austin Holdsworth

    Head of Growth Marketing, Gratsi

    "Yocto's segmentation and Paper Run's execution has proven an epic combo. This has unlocked a channel that is delivering massive incremental profits, all on auto-pilot."

    Ben Taylor

    CEO, The Pod Company

    "Implementing Paper Run has been one of the most impactful decisions we've. We've spent about 1 hour thinking about Direct Mail since we launched and it's now one of our highest return channels."

    Rob Abrahams

    Founder, CEO, COAT

    "Paper Run's A/B testing feature has given us a way to measure the pure incrementally of the direct mail channel and the results are incredible."

    Jack Savage

    Founder & CEO, Everyday Dose

    "Paper Run has been an easy vendor relationship. Their team is genuinely supportive, their platform talks directly to our stack, and they're always coming up with creative new ideas for us."

A CHANNEL THAT RUNS WHILE YOU SLEEP

Trigger automated Direct Mail flows via all your e-commerce tools which print & deliver every day.

“Paper Run’s integration with Klaviyo, Skio, and Rivo allows us to send automated, low-volume and highly sophisticated flows that deliver amazing returns!”

A CHANNEL THAT RUNS WHILE YOU SLEEP

Trigger automated Direct Mail flows via all your e-commerce tools which print & deliver every day.

“Paper Run’s integration with Klaviyo, Skio, and Rivo allows us to send automated, low-volume and highly sophisticated flows that deliver amazing returns!”

A CHANNEL THAT RUNS WHILE YOU SLEEP

Trigger automated Direct Mail flows via all your e-commerce tools which print & deliver every day.

“Paper Run’s integration with Klaviyo, Skio, and Rivo allows us to send automated, low-volume and highly sophisticated flows that deliver amazing returns!”

A CHANNEL THAT RUNS WHILE YOU SLEEP

Trigger automated Direct Mail flows via all your e-commerce tools which print & deliver every day.

“Paper Run’s integration with Klaviyo, Skio, and Rivo allows us to send automated, low-volume and highly sophisticated flows that deliver amazing returns!”

creative that feels personal

Cut through the noise with hand-personalized mailers to each one of your customers.

“Paper Run’s Direct Mail flows feel personal, align with our brand, and deliver fantastic results, proving the power of a thoughtful, physical touch.”

creative that feels personal

Cut through the noise with hand-personalized mailers to each one of your customers.

“Paper Run’s Direct Mail flows feel personal, align with our brand, and deliver fantastic results, proving the power of a thoughtful, physical touch.”

creative that feels personal

Cut through the noise with hand-personalized mailers to each one of your customers.

“Paper Run’s Direct Mail flows feel personal, align with our brand, and deliver fantastic results, proving the power of a thoughtful, physical touch.”

creative that feels personal

Cut through the noise with hand-personalized mailers to each one of your customers.

“Paper Run’s Direct Mail flows feel personal, align with our brand, and deliver fantastic results, proving the power of a thoughtful, physical touch.”

and results you can trust

We make it dead-easy for you to set up and understand the direct mail channel with a live reporting dashboard & A/B testing tools.

“Paper Runs' A/B testing feature has given us a way to measure the pure incrementality of the Direct Mail channel and the results are incredible.”

and results you can trust

We make it dead-easy for you to set up and understand the direct mail channel with a live reporting dashboard & A/B testing tools.

“Paper Runs' A/B testing feature has given us a way to measure the pure incrementality of the Direct Mail channel and the results are incredible.”

and results you can trust

We make it dead-easy for you to set up and understand the direct mail channel with a live reporting dashboard & A/B testing tools.

“Paper Runs' A/B testing feature has given us a way to measure the pure incrementality of the Direct Mail channel and the results are incredible.”

and results you can trust

We make it dead-easy for you to set up and understand the direct mail channel with a live reporting dashboard & A/B testing tools.

“Paper Runs' A/B testing feature has given us a way to measure the pure incrementality of the Direct Mail channel and the results are incredible.”

A “do it for you” kinda service

And we'll do all the heavy lifting for you. From setup to launch, to everything after, our goal is to make Direct Mail the easiest channel for you.

“I've spent less than 30 minutes thinking about direct mail since launching Paper Run, and the service has made us over $30K of incremental revenue in the first month. Love that return on my time.”

A “do it for you” kinda service

And we'll do all the heavy lifting for you. From setup to launch, to everything after, our goal is to make Direct Mail the easiest channel for you.

“I've spent less than 30 minutes thinking about direct mail since launching Paper Run, and the service has made us over $30K of incremental revenue in the first month. Love that return on my time.”

A “do it for you” kinda service

And we'll do all the heavy lifting for you. From setup to launch, to everything after, our goal is to make Direct Mail the easiest channel for you.

“I've spent less than 30 minutes thinking about direct mail since launching Paper Run, and the service has made us over $30K of incremental revenue in the first month. Love that return on my time.”

A “do it for you” kinda service

And we'll do all the heavy lifting for you. From setup to launch, to everything after, our goal is to make Direct Mail the easiest channel for you.

“I've spent less than 30 minutes thinking about direct mail since launching Paper Run, and the service has made us over $30K of incremental revenue in the first month. Love that return on my time.”

Book

A PAPER RUN demo

A PAPER RUN demo

Setup time with the Paper Run team and learn how the world's best DTC brands are using Direct Mail.

Setup time with the Paper Run team and learn how the world's best DTC brands are using Direct Mail.

See how paper run performs
for brands like yours

Subscriptions

Learn how the world's best Subscription brands are using Paper Run to supercharge their Subscription programs.

Subscriptions

Learn how the world's best Subscription brands are using Paper Run to supercharge their Subscription programs.

Subscriptions

Learn how the world's best Subscription brands are using Paper Run to supercharge their Subscription programs.

Beauty

Learn how the world's best Beauty brands are using Paper Run to convert more customers and increase repeat purchases.

Beauty

Learn how the world's best Beauty brands are using Paper Run to convert more customers and increase repeat purchases.

Beauty

Learn how the world's best Beauty brands are using Paper Run to convert more customers and increase repeat purchases.

Apparel

Learn how the world's best Apparel Brands are using Paper Run to convert more customers and increase repeat purchases.

Apparel

Learn how the world's best Apparel Brands are using Paper Run to convert more customers and increase repeat purchases.

Apparel

Learn how the world's best Apparel Brands are using Paper Run to convert more customers and increase repeat purchases.

Food & Beverage

Learn how the world's best F&B brands are using Paper Run to convert more customers, increase repeat purchases and drive subscription revenue.

Food & Beverage

Learn how the world's best F&B brands are using Paper Run to convert more customers, increase repeat purchases and drive subscription revenue.

Food & Beverage

Learn how the world's best F&B brands are using Paper Run to convert more customers, increase repeat purchases and drive subscription revenue.

Home

Learn how the world's best Home brands are using Paper Run to convert more customers and increase repeat purchases.

Home

Learn how the world's best Home brands are using Paper Run to convert more customers and increase repeat purchases.

Home

Learn how the world's best Home brands are using Paper Run to convert more customers and increase repeat purchases.

Frequently Asked Questions

Got questions? Here some answers. Or book a call with the Paper Run team to learn how our Product & Service will work for your brand.

Paper Run connects directly with Klaviyo, Shopify, and other Ecomm tools. The Paper Run team handles integration setup for you.
Yes. Every Paper Run customer has dedicated Growth Marketing Strategist, who handles everything from flow build outs, audience segmentation, experiment setup and reporting (sending you performance updates every week). The Paper Run design team will also handle all your Direct Mail creative free of charge.
Paper Run supports many formats across multiple markets. From postcards, to most performative are 4”x6” enveloped letters, bi-folds and catalogs. Your dedicated Growth Marketing Specialist will helps you choose format based on the campaign type and audience, using data from millions of previous mailings.
Most brands go live within 2-3 days. Paper Run's team handles all audience segmentation; making recommendations, informed by data. Paper Run has an in-house design team; working on Direct Mail creative for DtC brands 24/7! Designs are included within Paper Run’s fees.
DTC brands with a proven customer base and existing email flows. If you're running winback or abandonment flows in Klaviyo and hitting deliverability or open-rate ceilings, Paper Run is the natural next channel to test.
There’s no rigid minimum, but we typically recommend starting with at least one core audience segment or campaign objective. This ensures we have enough data to optimize performance and generate statistically meaningful results within the first testing cycle.
Paper Run uses holdout testing as the default measurement methodology. A control group receives no mail - and the test group receive mail. The groups are compared throughout, measuring any difference in Order Conversion or Revenue Uplift. Revenue uplift is calculated against that holdout, giving you a clean, incremental figures.
Paper Run currently supports sending in the UK, US, and across Continental Europe. 
Paper Run connects directly with Klaviyo, Shopify, and other Ecomm tools. The Paper Run team handles integration setup for you.
Yes. Every Paper Run customer has dedicated Growth Marketing Strategist, who handles everything from flow build outs, audience segmentation, experiment setup and reporting (sending you performance updates every week). The Paper Run design team will also handle all your Direct Mail creative free of charge.
Paper Run supports many formats across multiple markets. From postcards, to most performative are 4”x6” enveloped letters, bi-folds and catalogs. Your dedicated Growth Marketing Specialist will helps you choose format based on the campaign type and audience, using data from millions of previous mailings.
Most brands go live within 2-3 days. Paper Run's team handles all audience segmentation; making recommendations, informed by data. Paper Run has an in-house design team; working on Direct Mail creative for DtC brands 24/7! Designs are included within Paper Run’s fees.
DTC brands with a proven customer base and existing email flows. If you're running winback or abandonment flows in Klaviyo and hitting deliverability or open-rate ceilings, Paper Run is the natural next channel to test.
There’s no rigid minimum, but we typically recommend starting with at least one core audience segment or campaign objective. This ensures we have enough data to optimize performance and generate statistically meaningful results within the first testing cycle.
Paper Run uses holdout testing as the default measurement methodology. A control group receives no mail - and the test group receive mail. The groups are compared throughout, measuring any difference in Order Conversion or Revenue Uplift. Revenue uplift is calculated against that holdout, giving you a clean, incremental figures.
Paper Run currently supports sending in the UK, US, and across Continental Europe. 

Copyright © 2026. All rights Reserved.

Copyright © 2026. All rights Reserved.