Who are The Absorbtion Company
The Absorbtion Comoany is an was built around a simple mission: help people get more from the supplements they take by solving the core problem of poor nutrient absorption. Most traditional supplements deliver only a fraction of their nutrients into the body, so AbsorbMore creates products that are designed for significantly higher bioavailability and better real-world results. Their online store offers a range of carefully formulated options that make it easy for customers to shop by wellness goals and select solutions that deliver outcomes they can feel.
A key part of AbsorbMore’s business model is its subscription offering (powered by our friends at SKIO), which lets customers receive the products they use most on a reliable schedule while saving on every order. This subscription experience drives recurring revenue, increases customer lifetime value, and reduces friction in repeat purchasing.
Winback emails not being Absorbed
Like with all subscriptions, customers sometimes need a break and cancel their subscription. Absorbtion have setup sophisticated Email & SMS flows to nurture and remind these customers to get their routines back on track. Unfortunately, like so many subscription brands, most customers never see these Emails and aren't opt'd in to SMS <- meaning that Absorbtion had no way to reach their most valuable customers after they had cancelled subscription.
Having seen how Paper Run had helped brands like Grüns, Ancestral, Neuro Gums and Create, The Absorbtion Company decided to get Paper Run setup.
A new way to deliver
To bring those cancelled Subscribers, The Absorbtion company launched automated Winback flow with Paper Run. Integrated with SKIO and Klaviyo, the flow identifies cancelled Subscribers who are not engaged with Email or SMS, and automatically prints and ships personalized postcards.
Each piece of mail reminds a previous subscriber of the benefits of The Absorbtion Company's product and encourages them to get going again. Because the flow is always running, postcards are delivered at to the right customers, at the right time.
Feel the results
5.08X
4.12%
The Absorbtion company has seen incredible results for their Direct Mail automations. These flows print and deliver everyday, winning back 4.12% of cancelled subscribers and generating 5.08X return on spend on the winback orders alone.
The best part? The wonback customers are able to reform their healthy habits with The Absorbtion Company, helping them fulfill their mission and continue to drive LTV through future repeat purchases.
VP Growth and E-commerce, The Absorbtion Company
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