Who are TRIP?
Founded by Olivia and Daniel in 2019, TRIP is on a mission to help millions of people find calm. The UK-based brand has built its business on a distinctive digital-first approach and has established itself as a trailblazer in the functional beverage space, offering CBD-infused, magnesium- and adaptogen-powered drinks that provide consumers with a modern alternative to alcohol. TRIP’s DTC site serves as the central hub for product innovation, subscription models, and community engagement, enabling the business to scale rapidly, test new flavours and formats, and maintain tight control over the brand experience.
TRIP's e-commerce offering uses our partners Shopify, Klaviyo, and Recharge to provide both one-time purchases and subscriptions for customers. The brand’s Calm Club subscription model allows customers to swap, pause, or cancel at any time while enjoying perks such as discounts and early access. This structure is designed to improve retention and lifetime value.
The email inbox chaos
Sometimes Calm Club customers need a break from their subscriptions, so TRIP has nurture sequences to keep cancelled or paused subscribers connected to the community and supported, even when they are not receiving TRIP's products every month. Unfortunately, TRIP faces the same challenge that many CRM teams encounter: low email open rates.
With promotions tabs, spam filters, and overflowing inboxes, it has become nearly impossible to reach every customer through email. This means TRIP has no reliable way to communicate with many of their customers who are taking a break.
Having seen how Paper Run has helped brands like Gruns, Create, and Neuro Gum solve this exact problem, they decided to set up Paper Run to do the same.
Taking a TRIP to the letter box
Using Paper Run's Shopify, Klaviyo, and Recharge integrations, TRIP launched cancelled subscriber flows via direct mail, targeting customers who were out of reach on other channels.
Paper Run's in-house design team created beautifully designed postcards using TRIP's brand guidelines. Each postcard was personalized for the recipient, allowing TRIP to maintain a personal touch with their valuable community.
Calm
3.3X
4.2%
TRIP has seen incredible impact by introducing Direct Mail into their cancelled subscription flow:
Winning back more than 4% of their cancelled subscribers
Achieving a 3.3x return on spend
These postcards are sent automatically every day across the UK 🇬🇧 and the US 🇺🇸 with zero maintenance required from their teams, giving their team some calm and more time to focus on the channels that do need support.
Co-founder & CEO, TRIP
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