Who are Awe Inspired?
Awe Inspired is a mission‑driven fine jewelry brand founded in 2018 by jeweler Jill Johnson and her son Max. The company crafts each design using ethically sourced precious metals and genuine gemstones, handcrafted by artisans with over a century of collective experience. Rooted in purpose, Awe Inspired has woven charitable giving into its DNA: every purchase contributes to causes that empower women, with donations reaching into the millions.
Central to Awe Inspired’s customer ecosystem is its paid membership program, the “Goddess Circle” - powered by our partners at Subscribfy. After making a purchase, customers are invited to join with a 30‑day free trial; then, for $40 per month, members receive $40 in monthly store credit, along with perks including free shipping, 10% off every order, early access to new products and exclusive sales, and mystery gifts on orders over $300… plus the flexibility to pause or cancel anytime.
By integrating this membership program seamlessly into the checkout experience, Awe Inspired encourages ongoing engagement and loyalty, treating the monthly fee not simply as a cost but as an investment back into the customer’s own shopping experience through store credit. This thoughtful structure enhances customer retention while reinforcing the brand’s ethos of empowerment and reciprocity - making the Goddess Circle feel like an invitation into a supportive, values‑oriented jewelry community.
Members out of reach
Awe Inspired discovered that a growing segment of their Goddess Circle members were accruing unspent credit and were not opening their Klaviyo email reminders.
Despite sending beautifully designed campaigns, personalized reminders, and multiple follow ups, email simply did not work as a channel. This gap meant members were missing out on benefits they had already paid for, and Awe Inspired was missing an opportunity to strengthen loyalty and drive incremental sales.
Having seen how Paper Run had helped brands like UKLASH, Tata Harper and ALT Fragrences in reaching customers who didn't open Klaviyo emails, Awe Inspired decided to reach out to Paper Run to reach these members offline through personalized direct mail.
Paper Run + Subscribfy
Using Paper Run's Subscribfy and Klaviyo integrations - Awe Inspired were able to identify and send direct mail flows to members who had unspent credit and were unreachable with Digital Channel.
Here’s how it works:
Customers with unspent credit and no email engagement were flagged
Mailers were automatically generated and sent to them
Each postcard clearly displayed the customer's unspent credit balance
Creative stayed true to the brand: elegant, empowering, purposeful
The flow ran automatically through our integrations with Klaviyo and Subscribfy, targeting customers daily based on real-time data
Goddess Mail™
Direct mail was the perfect channel for Awe Inspired to integrate into their membership program, reaching previously "unreachable" members every day and generating a 14.9X ROAS (return on spend) in the process.
14.9X
But the physical mailers didn’t just drive revenue. They filled a major gap in the brand’s mebership program, ensuring the most loyal customers were aware of their Subscribfy credit and continued to shop with Awe Inspired. It was personal, timely, and perfectly on brand.
Associate Director of Retention Marketing, Awe Inspired
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