Who are Create?
Create, founded by Dan and Sienna McCormick in 2022, is pioneering the creatine supplement space. Based in New York City, the company’s mission is to reshape perceptions of creatine and make its benefits more accessible. By leveraging educational content and transparent branding, Create has positioned itself as a leader in the creatine supplement industry, offering NSF-certified and third-party-tested products <- backed by a highly loyal customer base.
Create's DTC subscription offering is powerd by our friends over at Recharge and allows their customers to receive a monthly supply of creatine gummies.
Cancelled Subscriptions that can't be reached
Like with all Subscriptions - many customers eventually cancel their subscription because they 'needed a break', 'had too much stock' or were 'travelling'. And the most valuable for any subscription brand to do is to get those customers to eventually restart again.
Unfortunately, the channels that brands (like Create) have to communicate with their customers today are limited. With email getting <40% open rates, Create were faced with the prospect of accepting that they wouldn't be able to reach >60% of the customers who have cancelled subscription.
Paper Run x Recharge
Using Paper Run's integration with Recharge, Create were integrated Direct Mail into their subscription cancellation flows - adding a new touchpoint for customers who cancel a Subscription and that Create are not then able to then reach via email. The opportunity was clear, remind previous subscribers why they loved Create - in an authentic and personal way that was guaranteed to be seen.
As the Create team obsess over incrementality - they used Paper Run's incrementality testing tools to devised a test to measure the precise impact of this new Direct Mail flow.
🧪 Test group: Received a postcard
❌ Control group: Did not receive the postcard
Customer Reach-arged
The results were phenomenal. By integrating Paper Run directly into their Recharge Subscription flows, Create are winning back over 2x more subscription customers than before. These are some of the most valuable customers that Create could covert and are they able to now do so (at scale) with a Direct Mail touchpoint that is fully automated, integrated into Recharge + requires no ongoing maintenance from the Create team.
Director, Growth Marketing, Create
More CASE STUDIES
Read more about how the world's best DTC brands are converting customers who don't open their emails.
