Who are David's Cookies?
Founded in Manhattan in 1979 by David Liederman, David’s Cookies quickly built a reputation for delivering freshly baked, high-quality treats. After expanding globally to over 200 shops, the company pivoted in 1987 from storefronts to a mail-order model, laying the foundation for a direct-to-consumer brand that now specializes in cookies, brownies, cheesecakes, and gluten-free options.
Today, David’s Cookies blends nostalgic '80s charm with modern convenience, making gift-giving simple and delightful for both individuals and businesses. In addition to their consumer storefront, they’ve built a thriving corporate gifting program, offering high-quality, customizable treats shipped at scale. Their DTC stack includes our partners: Shopify (storefront), Klaviyo (CRM), and Bubblehouse (loyalty).
The way the Cookie crumbles
David's Cookies runs a well-thought-out loyalty program powered by our partners at Bubblehouse, rewarding loyal customers with cashback they can use on future orders. This cashback expires 12 months after it’s earned, and over time, David's Cookies noticed a growing issue: more and more customers had cashback about to expire and weren’t opening any of the reminder emails.
These were loyal customers, and the program was designed to reward them. But digital reminders were going unread. There was real urgency to reach them. So what could they do?
Mail that melts hearts
Instead of giving up on these unreachable customers, David's Cookies partnered with Paper Run to launch automated direct mail flows triggered by Bubblehouse’s cashback-expiry milestones. Think of it like a loyalty statement, sent by post.
Here’s how it works:
Customers with expiring cashback and no email engagement were flagged
Mailers were automatically generated and sent before the cashback expired
Each postcard clearly displayed the customer's cashback balance, expiry date, and a cheeky nudge to redeem
Creative stayed true to the brand: playful, clean, and benefits first
The flow ran automatically through our integrations with Klaviyo and Bubblehouse, targeting customers daily based on real-time data
Dough’s rolling in
16.1X
Direct mail was the perfect channel for David's Cookies to add to their loyalty program, reaching previously "unreachable" customers every day and generating a 16.1X ROAS (return on spend) in the process.
But the physical mailers didn’t just drive revenue. They filled a major gap in the brand’s retention stack, ensuring the most loyal customers were aware of their Bubblehouse rewards and continued to shop with David's Cookies. It was personal, timely, and perfectly on brand.
Director of E-commerce, David’s Cookies
More CASE STUDIES
Read more about how the world's best DTC brands are converting customers who don't open their emails.
