Who are the Pod Company?
The Pod Company was founded with a clear mission: to make high-quality cold-water therapy more accessible to everyone. After realizing that most ice bath options were either prohibitively expensive or poorly made, founder Simon designed the modular IcePod—a durable, affordable, and user-friendly solution inspired by his Nordic roots. What began as a simple, well-engineered alternative has quickly grown into a wellness brand trusted by professional athletes and stocked by major retailers.
With ingenuity at its core, The Pod Company quickly carved out a leadership position in the wellness space. Their commitment to durability, performance, and accessibility has earned them presence in major retailers and trust from professional athletes .
All Pod..but no Chill
Filling your tub with ice cubes and water every time you want to plunge is a hassle. That’s why The Pod Company introduced the Chiller, a plug-in solution that cools water to 39°F (3°C) with zero fuss.
Unfortunately, most customers buy the Pod but never go on to purchase the Chiller, meaning they miss out on the full benefits of cold plunging. To address this, The Pod Company began sending post-purchase upsell and reminder emails to new customers. The problem? Most of these emails land in the promotions tab and go unread.
After seeing how Paper Run helped brands like Coat Paints, Create, and Presscription Juices successfully upsell new customers with well-timed, beautifully crafted Direct Mail, they decided to reach out and give it a try.
Playing it Cool
Using our Klaviyo integration, the Paper Run team helped The Pod Company set up hyper targeted and perfectly timed mailers to new Pod customers who hadn’t purchased the Chiller and hadn’t opened their post-purchase emails. But that wasn’t all….
The Pod Company also tapped into Paper Run’s A/B testing functionality to measure the pure incremental impact of introducing Direct Mail with this flow.
🧪 Test Group: Received beautifully personalized postcards after their Pod purchase.
❌ Control Group: Did not receive the postcards.
The Chiller upsell is hot
Paper Run flows are delivering incredible incremental uplift in The Pod Company's upselling of their Chillers.
Conversion Uplift: 23% increase in Chiller purchases compared to the control group.
Incremental Return on Ad Spend (ROAS): 12.6X incremental ROAS compared to the control group, outperforming all digital channels.
This automation now runs daily for The Pod Company, continuously driving incremental profits and helping their customers get the ultimate cold plunging experience.
CEO, The Pod Company
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