What is Desmond & Dempsey?
Desmond & Dempsey is a luxury sleepwear brand known for its iconic hand-painted prints and exceptional craftsmanship. Celebrating the art of slow mornings, their collections redefine comfort with a touch of elegance. As a brand passionate about storytelling, Desmond & Dempsey creates an experience that blends relaxation with sophistication, making every Sunday morning feel like a retreat.
Customers 'drifting off'
Desmond & Dempsey had a challenge that resonates with many premium brands: their emails weren’t connecting with a segment of their customer base. Despite offering timeless pyjamas and loungewear, perfect for adding a touch of luxury to life, some of their messages were left unopened, creating a gap in their relationship with past buyers. Spam, Promotions tabs, and so many other obstacles preventing them from getting in front of loyal customers.
They needed a fresh way to reignite these connections and remind customers why Desmond & Dempsey is the go-to for stylish comfort. That's where Paper Run stepped in to help.
The wake up call
To tackle this challenge, Desmond & Desmpey worked with Paper Run to design direct mail flows aimed at winning back lost customers. The strategy emphasized:
Personalized mailers designed to remind customers of the stylish luxury that D&D pyjamas offer
Exclusive offers to incentivize gifting and those looking to treat themselves
By incorporating physical direct mail, Desmond & Dempsey knew they would be making a genuine connection that digital channels couldn’t achieve. They would cut through the noise of cluttered inboxes, spam, and promotions.
Dreaming big
Paper Run flows are delivering impressive results, showcasing the power of Direct Mail as a channel that ensures open rates, vs exhausted and eventually ineffective digital channels.
Return on Ad Spend (ROAS): A robust 10.4X ROAS, outperforming even many digital channels
Conversion Rate: A healthy 4.5% conversion rate
These automations continue to run with minimal effort from the Desmond & Dempsey team. Every day, Paper Run prints and delivers, leaving the Desmond & Dempsey team to track performance on a their live dashboard.
Founder, Desmond & Dempsey
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