Who are Fine Food Specialists?
Fine Food Specialist, founded in 2010 by Michelin-trained chef Drogo Montagu, is a London-based online purveyor of gourmet, hard-to-source ingredients - from truffles and Wagyu to edible flowers and seasonal produce. The company prides itself on working with sustainable producers and delivering exceptional service with same-day and next-day options.
Taste Without Traffic
Fine Food Specialist uses Klaviyo to build highly sophisticated and well-targeted email flows. Even with beautifully designed newsletters, recipe ideas from Drogo’s Kitchen, and personalized offers, these customers simply weren’t opening the email reminders, resulting in missed opportunities for both reactivation and revenue.
Drogo's Kitchen, Delivered
By using Paper Run's integration with Klaviyo, and Shopify, Fine Food Specialist was able to set up automated Direct Mail flows to send personalized postcards to customers they couldn't reach through existing channels, at key moments throughout the customer lifecycle.
Each mailer is:
Triggered by behavioural cues like abandoned checkouts
Printed and mailed daily, without team involvement
Fully branded, reflecting the brand’s premium tone and visual identity
Designed to re-engage thoughtfully, without shouting for attention
Not a digital substitute - just some extra seasoning. Tangible. Targeted. And automated.
A Taste of Success
10X
3.5%
The results were nothing short of mouthwatering:
A staggering 24.91× ROAS on first orders - every £1 spent turned into nearly £25 in revenue.
Conversion rate hit 7.24%, far exceeding typical benchmarks for niche gourmet e-commerce.
Thanks to Paper Run's integration with Shopify and Klaviyo, this direct mail flow is now fully automated, printing and delivering results every single day with zero effort from the Fine Food Specialist Team.
Chef & Founder
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