Who are Future You?
FutureYou Cambridge started with a pretty simple but powerful belief: that supplements should actually work. Instead of making lofty claims or jumping on wellness trends, the brand committed early on to build formulas backed by published scientific research and to make them easily absorbable by your body. Rooted in Cambridge and connected with institutions like the University of Cambridge and Cambridge University Hospitals, FutureYou has always leaned on serious science to guide every step.
From there, things grew naturally. Using a familiar stack of Klaviyo, Shopify and Recharge - they went from their first big product, LactoLycopene, to collection of supplements to support everything from joint and heart health to energy and everyday wellness.
Same old pains
Supplements require routine and consistency to deliver the best impact. That is why Future You has set up email nurture flows with Klaviyo. These flows encourage habit building, remind customers to replenish, and give them a nudge to restart their routine if they drop off.
Unfortunately, Future You faces the same challenge as many brands today: low email open rates. With the Promotions tab, spam filters, and inboxes overflowing, it is becoming harder and harder for them to reach customers effectively.
Having seen how Paper Run has helped brands like Gruns, Create, and Jude solve this exact problem, Reena (Retention Marketing at Future You) decided to explore whether Direct Mail could help plug their “reach gap.”
A Supplemental channel
By using Paper Run's integration with Klaviyo, Shopify, and Recharge, Future You set up automated Direct Mail flows to send personalized postcards to customers they couldn’t reach through existing channels, delivered at key moments throughout the customer lifecycle.
When customers forget to “recover their cart,” “replenish,” or simply need a nudge to restart their routines and Future You’s emails go unopened, Paper Run steps in.
With beautifully designed, hyper-personalized postcards, Future You can ensure their message is seen by every customer.
Future You.. in the post
4.5X
5.13%
Future You has been seeing huge success with Paper Run, bridging a critical gap in their CRM and driving impressive returns.
Return on Ad Spend (ROAS): Future You is seeing a 4.5X ROAS, making these automated Direct Mail flows one of the most effective channels in their CRM.
Conversion Rate: These flows are achieving a 5.13% conversion rate, winning back a significant number of lapsed customers, canceled subscribers and recovering abandoned checkouts.
The best part? Everything runs hands free, with sends fully automated and performance tracked through Paper Run’s dashboard.
Retention Marketing Manager, Future You
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