Who are HUX?
HUX was established with a vision to revolutionize health and wellness through innovative and effective products. By combining science-backed ingredients with meticulous formulations, HUX offers a range of supplements designed to enhance overall well-being. Their commitment to quality and efficacy has earned them a loyal customer base, yet they continually strive to engage and retain their customers.
The OTP challenge
HUX faced a challenge with one-time purchasers (OTPs) who hadn’t repurchased and had become unreachable through traditional digital channels. These customers, despite their initial interest, were not responding to follow-up emails and SMS, making it difficult to convert them into repeat buyers or subscribers.
HUX saw Paper Run's results with healthy subscription products like HEIGHTS, and juice cleanse brand Presscription. They wondered if Paper Run could help implement a solution for that wonback those churned and unreachable customers.
Wellness Win-Back
HUX set up automated direct mail flows with Paper Run centered around converting those OTP customers who weren't engaging with HUX's marketing emails into subscription customers. By integrating with Klaviyo and SKIO, Paper Run sends personalised, trigger-based physical mail to these specific customer segments. This approach provided a tangible, personal touch that digital channels couldn’t match, reigniting customer interest and encouraging repurchase.
Healthy Returns: HUX’s 5X ROAS Revival
HUX’s direct mail campaign led to a significant boost in customer engagement. The personalized mail strategy achieved a 5X ROAS through a 6% conversion rate, successfully turning one-time purchasers into loyal, repeat customers. This direct mail approach proved to be an effective method for re-engaging lost customers and driving revenue growth.
Now, HUX uses multiple flows with Paper Run. A range of targeted, well-timed mailers are sent out every single day, tracked through a live analytics dashboard. Once these were set up, HUX could sit back in the knowledge that customers would automatically receive the mailers if and when the time was right.
Fadi Shuman
Co-Founder, HUX
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