Who are Kreatures of Habit?
Founded in 2021 by celebrity chef, restaurateur, television host, and entrepreneur Michael Chernow, Kreatures of Habit is revolutionizing the wellness world.
Kreatures of Habit aims to help individuals cultivate healthier habits, beginning with breakfast. Their product, 'Meal One,' offers a simple way to own your morning with easy-to-prepare, nutrient-rich overnight oats. As daily consumers of Kreature's Meal One, the Paper Run team highly recommends giving it a try.
Reminding customers to build healthier habits
Kreatures of Habit's goal is to help people build healthier habits, with "repeat purchases" as a key indicator of their success. Forming habit's isn't easy and so the Kreature's team want to personally reach out to all churned customers and give them the encouragement they need to stick with it. When they realised that >70% of existing customers ignore their marketing emails, they turned to Paper Run as a way to help reach those customers.
Knocking on doors of "unreachable customers"
Using Paper Run, Kreatures of Habit were able to identify when a "churned" customer was “unreachable” and implemented a flow to automatically 'knock on their door' (with the physical post card below) to give them the pep talk that they needed.
The Kreature's team put together dynamic creative, that changes for every customer - allowing them to personalize their approach and maximize conversion rates.
Oatstanding Results
This automated flow operates daily, helping Kreatures of Habit reconnect with customers who had previously churned and were previously unreachable.
Our favorite thing about this flow? An impressive 35% of the customers won back for Kreatures of Habit have subscribed to their product, setting themselves on a journey towards healthier habits.
Michael Chernow
Founder, Kreatures of Habit
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