Who are Le Mieux?
Le Mieux Skincare was founded with a dedication to create high-quality, scientifically-formulated skincare products that enhance skin health and beauty. Utilizing cutting-edge ingredients and technology, Le Mieux offers a range of serums, moisturizers, and treatments designed to address various skin concerns. Their commitment to innovation and efficacy has established Le Mieux as a trusted name in the skincare industry
Revive & Rebuy: Winback Lost Customers
Le Mieux faced the challenge of re-engaging past customers who had not repurchased and were now unreachable via email. Despite their best efforts in marketing flows, customers were not opening their emails. Like most brands today, their emails were getting caught in the 'Promotions' tab or wrongly classed as Spam.
One such flow was a communication that went out on customers' birthdays - wishing them a Happy Birthday. Le Mieux were disappointed to miss this opportunity to connect with their customers. They needed a new tactic; something that could cut through the noise.
Le Mieux read about Paper Run's success in re-engaging health-conscious consumers for HEIGHTS. They also saw the strong performance from Alexa Leigh's cart abandonment direct mail flow, and wondered if it would work for Le Mieux.
A Personal Touch
By integrating Paper Run's automated direct mail solution, Le Mieux launched targeted campaigns focusing on win-back efforts, abandoned cart recovery, and a Birthday Flow to wish customers a happy birthday. Personalized physical mail provided a tangible, engaging touch that digital channels lacked, rekindling customer interest and prompting action.
Paper Run's native integration with Klaviyo meant that Direct Mail flows were fully automated, and well-timed. The careful design of these flows meant that Le Mieux could maximise converison with minimal effort from the Marketing and eCommerce teams
Revive & Thrive: 14X ROAS Achieved
Le Mieux’s direct mail campaign achieved remarkable success with a 14X ROAS and a 6.1% conversion rate. The personalized mail approach re-engaged one-time purchasers who have since become loyal customers. Paper Run's analytics dashboard splits out new and returning customers, so that Le Mieux can dig into results, and further segment their marketing flows.
Le Mieux now use Paper Run to automate several flows, each with specific purposes. This includes winback targeting, abandoned carts, and the birthday flow.
Janel Luu
Founder & CEO, Le Mieux
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