Achieving 18.8X ROAS with Automated Direct Mail

Achieving 18.8X ROAS with Automated Direct Mail

Achieving 18.8X ROAS with Automated Direct Mail

Achieving 18.8X ROAS with Automated Direct Mail

Winback

Winback

Winback

Winback

18.8X

18.8X

18.8X

18.8X

ROAS

ROAS

ROAS

ROAS

How LESTRANGE achieved an incredible ROAS by re-engaging churned customers that couldn't be reached by email

How LESTRANGE achieved an incredible ROAS by re-engaging churned customers that couldn't be reached by email

How LESTRANGE achieved an incredible ROAS by re-engaging churned customers that couldn't be reached by email

How LESTRANGE achieved an incredible ROAS by re-engaging churned customers that couldn't be reached by email

Try Paper Run now

Try Paper Run now

Try Paper Run now

Who is LESTRANGE?

In a world of hyper-convenience and overconsumption, Tom and Will founded LESTRANGE with the mission to simplify the male wardrobe. Their modular clothing system comprises comfortable, seasonless, versatile pieces designed to be worn in any setting.

Fewer things, fewer decisions, less impact on the planet and more time to focus on what’s important. Designed in London and crafted in European factories, LESTRANGE have reimagined every stage of the clothing lifecycle to conserve resources and improve longevity.

... And yes, you'll catch the many of Paper Run team members rocking their 24 trousers.

Direct Mail… without the fuss

LESTRANGE found traditional Direct Mail campaigns too time-consuming and difficult to measure. They wanted to scale their Direct Mail marketing without burdening the marketing team with lengthy setup and ongoing effort.

Paper Run has rolled out A/B testing with Proper Cloth, and Winback flows with Alexa Leigh, so wanted to help LESTRANGE save time and money, too.

Seamless integration

By integrating Paper Run with Klaviyo, LESTRANGE set up automated Direct Mail flows targeting 'lapsed customers' and 'abandoned checkouts' that were unreachable by email. These automations run daily, enabling LESTRANGE to engage customers throughout their buying journey, without lifting a finger.

Paper Run’s live reporting dashboard allows real-time measurement of results, making it easy for LESTRANGE's team to manage and scale their Direct Mail channel effectively. Mailers are printed on a daily basis, fully personalized for each and every customer.

Not such LESTRANGE results

18.8X

18.8X

18.8X

18.8X

ROAS

ROAS

ROAS

ROAS

4.9%

4.9%

4.9%

4.9%

Conversion rate

Conversion rate

Conversion rate

Conversion rate

These automated flows allowed LESTRANGE to scale their Direct Mail channel effortlessly, achieving the highest ROAS among all other marketing channels.

These automated flows allowed LESTRANGE to scale their Direct Mail channel effortlessly, achieving the highest ROAS among all their marketing channels. By testing and refining multiple flows, LESTRANGE has seen outstanding results, as Paper Runs flows generate revenue in the background with minimal effort.

"Paper Run has blown us away - they've made Direct Mail as simple and powerful as Email. Our automated flows are now generating some of our highest ROAS of any of our channels and we love that we can target our customers who aren't reachable via email (we've even started using Paper Run for new collection announcements to these customers). The team has been awesome to work with and, at this point, Paper Run feels like a no brainer for other clothing brands."

"Paper Run has blown us away - they've made Direct Mail as simple and powerful as Email. Our automated flows are now generating some of our highest ROAS of any of our channels and we love that we can target our customers who aren't reachable via email (we've even started using Paper Run for new collection announcements to these customers). The team has been awesome to work with and, at this point, Paper Run feels like a no brainer for other clothing brands."

Ludvig Alm

Head of Growth, LESTRANGE

Try Direct Mail Automation with Zero Risk

We make our fees fully refundable during your 60 day trial. To give you time to make sure you're happy with Paper Run.

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved