Who is LESTRANGE?
In a world of hyper-convenience and overconsumption, Tom and Will founded LESTRANGE with the mission to simplify the male wardrobe. Their modular clothing system comprises comfortable, seasonless, versatile pieces designed to be worn in any setting.
Fewer things, fewer decisions, less impact on the planet and more time to focus on what’s important. Designed in London and crafted in European factories, LESTRANGE have reimagined every stage of the clothing lifecycle to conserve resources and improve longevity.
... And yes, you'll catch the many of Paper Run team members rocking their 24 trousers.
Direct Mail… without the fuss
LESTRANGE found traditional Direct Mail campaigns too time-consuming and difficult to measure. They wanted to scale their Direct Mail marketing without burdening the marketing team with lengthy setup and ongoing effort.
Paper Run has rolled out A/B testing with Proper Cloth, and Winback flows with Alexa Leigh, so wanted to help LESTRANGE save time and money, too.
Seamless integration
By integrating Paper Run with Klaviyo, LESTRANGE set up automated Direct Mail flows targeting 'lapsed customers' and 'abandoned checkouts' that were unreachable by email. These automations run daily, enabling LESTRANGE to engage customers throughout their buying journey, without lifting a finger.
Paper Run’s live reporting dashboard allows real-time measurement of results, making it easy for LESTRANGE's team to manage and scale their Direct Mail channel effectively. Mailers are printed on a daily basis, fully personalized for each and every customer.
Not such LESTRANGE results
These automated flows allowed LESTRANGE to scale their Direct Mail channel effortlessly, achieving the highest ROAS among all other marketing channels.
These automated flows allowed LESTRANGE to scale their Direct Mail channel effortlessly, achieving the highest ROAS among all their marketing channels. By testing and refining multiple flows, LESTRANGE has seen outstanding results, as Paper Runs flows generate revenue in the background with minimal effort.
Ludvig Alm
Head of Growth, LESTRANGE
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