Who is Margaux?
After meeting serendipitously at a cab stand in college and becoming best friends, founders Sarah and Alexa graduated and entered a world where women constantly had to choose between style and comfort. Determined to change this, they set out to create a new kind of footwear wardrobe for women on the go, powered by thoughtful design and an innovative approach.
What began as a handful of silhouettes has grown into a complete collection, filled with beautiful and comfortable styles for every aspect of life. Margaux’s commitment to quality and customer experience has helped them build a loyal base of fashion-forward, comfort-seeking customers who appreciate the perfect blend of form and function.
Sole Searching
Like many of the apparel brands that use Paper Run, Margaux was experiencing a high drop-off of customers who abandoned their carts. When they analyzed the data, they discovered that their existing digital channels were struggling to reach and remind many of these customers to complete their purchases.
The team at Margaux saw how Paper Run was helping brands like Pair Eyewear, LESTRANGE, and Snif convert their unreachable customers and wondered if Paper Run could help them do the same.
Putting Their Best Foot Forward
Using Paper Run's Klaviyo integration, the Margaux team was able to develop an automated Direct Mail flow that would reach customers when their digital channels couldn’t.
With beautifully personalized designs, Paper Run helped them deliver premium postcards to customers who weren't being reach via email. A Margaux brand experience delivered directly into customers' hands.
A Channel That Fits
Margaux's automated Direct Mail flows are now among their highest-performing marketing investments:
Return on Ad Spend (ROAS): An impressive 18.1x, significantly outperforming digital channels.
Conversion Rate: A 4.1% conversion rate, filling a previously unreachable gap in their purchase funnel.
...and these flows require minimal maintenance. Paper Run handles printing and delivery to this audience daily, thanks to their one-click integration with Klaviyo.
Digital Marketing Manager
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