Who is MONTKUSH?
MONTKUSH (meaning "Happy Mountain") was founded when Anthony Sullivan sought alternative health solutions for his daughter, Devon. This experience inspired him to establish MONTKUSH in 2019 with a mission to create pure, organic CBD products that could help others. Six years later, MONTKUSH specializes in a range of premium CBD products made from USDA-certified organic hemp grown on their Vermont farm. Their product range includes tinctures, gummies, and capsules, all crafted with the utmost care to ensure natural purity and potency.
MONTKUSH's direct-to-consumer (DTC) storefront allows customers to make one-time purchases or opt for a "subscribe and save" option.
Cancelled Subscribers who can't be reached?
Subscriptions play a crucial role in driving customer retention for replenishable products by eliminating the hassle of restocking. However, customers sometimes need a break or find themselves with excess inventory, leading them to cancel their subscriptions.
This is where MONTKUSH's Klaviyo email flows step in—sending reminders designed to encourage customers to restart their subscriptions.
The challenge? Like many DTC brands, MONTKUSH faces low email open rates, meaning many canceled subscribers never even see these messages. If you can’t reach these customers, you can’t win them back.
..No stress… Paper Run is here
With Paper Run's Klaviyo integration, MONTKUSH can identify canceled subscribers who weren’t engaging with their emails and set up automated flows to reach them through beautifully personalized postcards.
Every day, Paper Run prints and delivers mailers for MONTKUSH, ensuring that all canceled subscribers finally receive the message.
Chill results
With this fully automated Direct Mail flow, MONTKUSH has been able to consistently win back over 5% of customers who had canceled their subscriptions and were otherwise unreachable.
The best part? These reactivated subscribers continue to purchase from MONTKUSH every month, further boosting the already impressive profitability of the Direct Mail channel.
Direct of Digital Strategy, MONTKUSH
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