Who is Neuro?
Neuro was founded with a simple yet ambitious idea: functional gum and mints that give you energy, focus, and clarity—without the crash. Co-founders Kent Yoshimura and Ryan Chen combined neuroscience with convenience, creating a smarter way for people to stay sharp throughout the day. From caffeine and L-theanine to vitamin B12 and natural flavors, every Neuro product is designed to support brain function in a form that fits in your pocket.
With a community of health-conscious professionals, students, and high-performers, Neuro has become a go-to for those who want to feel better and do more—without relying on coffee or sugary drinks.
Lost in the Scroll
Even for fast-growing, high-retention brands like Neuro, there’s always room to reconnect with past customers. Neuro had built strong digital journeys through email and SMS, but they knew some customers preferred a different kind of reminder—something less expected, more tactile, and outside the standard scroll.
Rather than view these moments of silence as a challenge, Neuro saw them as an opportunity: a chance to bring their brand back into customers’ lives in a way that felt considered, personal, and aligned with their product philosophy.
They set out to create a new touchpoint—one that felt sharp, memorable, and every bit as effective as the product itself.
Fresh Thinking
Neuro partnered with Paper Run to launch automated direct mail winback flows aimed at lapsed customers who hadn’t responded to digital re-engagement. The flow was triggered via their Klaviyo and ran continuously in the background, delivering:
Smartly designed postcards that mirrored Neuro’s clean, energetic brand style
Personalized messaging that reminded customers what they were missing
Time-sensitive offers to drive conversions without discounting the brand
Hands-off automation, so the Neuro team could set it and forget it
With no extra overhead and no added complexity, the campaign slotted neatly into Neuro’s retention engine.
Chew On This
6X
7%
6X ROAS, showing that direct mail delivered strong, profitable performance
7% conversion rate, a testament to the effectiveness of the physical touchpoint
The campaign didn’t just win back customers—it re-energized them.
Co-Founder
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