Who is Pepa London?
Pepa London is a luxury children's wear brand rooted in tradition, craftsmanship, and timeless design. Known for its unmistakably British aesthetic, the brand creates elegant pieces that feel just as appropriate at a family celebration as they do in everyday life.
Founded by Pepa González after struggling to find high quality, beautifully made childrenswear for her own children, the brand blends heritage silhouettes with modern practicality. Today, Pepa London serves families around the world who value quality, detail, and clothes designed to be passed down.
When Everyone’s Shouting, Whispering Wins
Digital saturation is the backdrop for every modern e-commerce brand. Email inboxes are crowded. SMS is increasingly transactional. Paid ads blur together. Pepa London was already doing the right things across digital channels, but like every brand selling online, attention was getting harder to earn.
The goal was not to fix something broken. It was to add a channel that could cut through the noise with more intention, and reach customers in a way that felt personal, considered, and aligned with the brand’s heritage.
An Exclusive Invitation, Delivered Properly
With the help of our partners Shopify and Klaviyo, Pepa London launched an In Store Invitation campaign designed to reach customers who were primed for a deeper brand moment. The one-off campaign sent beautifully designed mail to customers most likely to engage offline, inviting them into the brand’s physical retail experience.
The creative feels more like a keepsake than a promotion. Elegant typography, restrained copy, and a tone that mirrors the in store experience make the invitation feel thoughtful, not pushy.
Proof That Thoughtful, Performs
20.3x
3.73%
The results speak clearly. The In Store Invitation campaign drove incredible performance whilst strengthening the brand’s relationship with its customers:
Driving more than 3% of their digitally unreachable customers to store.
Achieving a 20.3x return on spend
The creative matched Pepa London’s heritage aesthetic, making the mail feel like an extension of the brand, not an ad.
Founder & Managing Director
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