Who are Puresport?
Puresport's mission is to create science-backed performance nutrition that helps ambitious people keep going. Everything they do feeds their overarching philosophy - For the Long Run®
At the core are three unwavering pillars:
Fuelling the body with science-backed, effective products,
Staying active through movement,
Building meaningful connections within the community.
These principles formed the foundation of Puresport and continue to drive everything we do today, inspiring a community that’s in it For the Long Run.
Peak Performance, Peak Distraction
By the time Black Friday rolls around, digital channels are at full saturation. Inboxes overflow, SMS queues stack up, and even loyal customers can become unreachable amid the noise.
Puresport was already running a strong digital engine. But like every brand competing during BFCM, attention was fragmented, especially among churned one-time purchasers and customers no longer engaging online. The opportunity was not about fixing what was broken. It was about finding a way to cut through during the most competitive week of the year and reintroduce the brand with intention.
A Paper Recovery Plan for BFCM Reach
By using Paper Run's integration with Klaviyo, Puresport launched a targeted one-off campaign designed specifically for churned and digitally unreachable one-time purchasers during Black Friday.
Creative was developed and iterated quickly to reflect the urgency of BFCM while staying true to s clean, performance-led aesthetic.
To measure the impact of adding Direct Mail, Puresport ran an incrementality test using Paper Run's holdout functionality. They split their audience 50/50, ensuring that both groups continued to receive the standard email flows. Then they tested as follows:
🧪 Test group: Received one of the loyalty reminder postcards
❌ Control group: Did not receive the postcard
Strong Returns Under Pressure
For BFCM, Execution speed mattered. Creative iterations moved quickly, communication stayed tight, and the one-off Black Friday send came together without friction. In a week defined by competition and distraction, the flow delivered clear, incremental impact:
Incremental Return on Ad Spend (ROAS): Puresport’ saw 4.3X iROAS, making this one-off send one of the most effective campaigns launched over BFCM.
Conversion Rate: This one-off send is achieved an amazing +56% conversion uplift vs. the holdout group.
Head of Growth & Ecommerce
More CASE STUDIES
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