Rave Coffee's 4X ROAS with Paper Run automations

Rave Coffee's 4X ROAS with Paper Run automations

Multiple Flows

Multiple Flows

Multiple Flows

4X

4X

ROAS

How Rave Coffee are using Paper Run to win back lapsed customers who they can't reach with email

How Rave Coffee are using Paper Run to win back lapsed customers who they can't reach with email

Try Paper Run now

Try Paper Run now

Try Paper Run now

Who is Rave Coffee?

Rave Coffee is more than just a coffee roaster. They strive to source the highest quality coffee beans possible and ensure that consumers don’t have to pay exorbitant prices for great coffee—all while having a ton of fun with their customers.

Founded by Rob and Vikki Hodge in 2010, Rave operates its own coffee shops, provides products wholesale, and has grown into one of the largest DTC coffee brands in the UK.

E-mails missing a beat

Rave relies on Klaviyo email automations to have fun and stay connected with their customers. However, as we've seen with brands like COAT, Kreatures of Habit, and many others, most emails go unread—leaving Rave with a reach problem.

After seeing Paper Run's Klaviyo integration, the Rave team reached out to see if we could help identify and reach those people, and that’s when the party started.

Mail Drop

The Rave teamed up with Paper Run to launch direct mail flows focused on reaching and converting customers who weren’t receiving their messages. This resulted in:

  • Automated Direct Mail Flows: Reaching customers who had lapsed, abandoned their checkout, or were otherwise unreachable through other channels.

  • Personalized Mailers for Every Customer: Aligned with Rave’s personal and customer-centric brand philosophy.

  • Unique Discount Codes: Ensuring discounts wouldn’t leak and enabling these flows to become "evergreen."

  • A/B Testing: Confirming that the mail was driving an incremental uplift in conversions.

Rave Reviews

4X

4X

ROAS

ROAS

6.6%

6.6%

Conversion rate

Conversion rate

Rave's direct mail automations have been a hit, delivering impressive results:

  • Return on Ad Spend (ROAS): Achieving a strong 4X ROAS, outperforming many other marketing channels.

  • Conversion Rate: An impressive 6.6%, with many of those customers also converting to monthly subscriptions.

Rave's automated direct mail flows print and deliver daily. Performance is tracked and monitored through Paper Run’s dashboard, which details conversion rates, ROAS, and cohort analysis for each flow.


"We had never tried direct mail before, as we thought it would require too much effort from our team. The Paper Run team and their product made it a breeze to set up and automate these profitable direct mail flows. The results have been outstanding!"

"We had never tried direct mail before, as we thought it would require too much effort from our team. The Paper Run team and their product made it a breeze to set up and automate these profitable direct mail flows. The results have been outstanding!"

David Webb

David Webb

Head of Brand & Marketing, Rave Coffee

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Automate Direct Mail to customers who you can't reach

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Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved