Who is Rave Coffee?
Rave Coffee is more than just a coffee roaster. They strive to source the highest quality coffee beans possible and ensure that consumers don’t have to pay exorbitant prices for great coffee—all while having a ton of fun with their customers.
Founded by Rob and Vikki Hodge in 2010, Rave operates its own coffee shops, provides products wholesale, and has grown into one of the largest DTC coffee brands in the UK.
E-mails missing a beat
Rave relies on Klaviyo email automations to have fun and stay connected with their customers. However, as we've seen with brands like COAT, Kreatures of Habit, and many others, most emails go unread—leaving Rave with a reach problem.
After seeing Paper Run's Klaviyo integration, the Rave team reached out to see if we could help identify and reach those people, and that’s when the party started.
Mail Drop
The Rave teamed up with Paper Run to launch direct mail flows focused on reaching and converting customers who weren’t receiving their messages. This resulted in:
Automated Direct Mail Flows: Reaching customers who had lapsed, abandoned their checkout, or were otherwise unreachable through other channels.
Personalized Mailers for Every Customer: Aligned with Rave’s personal and customer-centric brand philosophy.
Unique Discount Codes: Ensuring discounts wouldn’t leak and enabling these flows to become "evergreen."
A/B Testing: Confirming that the mail was driving an incremental uplift in conversions.
Rave Reviews
Rave's direct mail automations have been a hit, delivering impressive results:
Return on Ad Spend (ROAS): Achieving a strong 4X ROAS, outperforming many other marketing channels.
Conversion Rate: An impressive 6.6%, with many of those customers also converting to monthly subscriptions.
Rave's automated direct mail flows print and deliver daily. Performance is tracked and monitored through Paper Run’s dashboard, which details conversion rates, ROAS, and cohort analysis for each flow.
David Webb
Head of Brand & Marketing, Rave Coffee
Try Direct Mail Automation with Zero Risk
We make our fees fully refundable during your 60 day trial. To give you time to make sure you're happy with Paper Run.
More amazing stories
Read more about how rockstar brands are converting customers who don't open their emails.
