Who are Revive Collagen?
Revive Collagen is on a mission to help people look and feel their best from the inside out. With a focus on beauty and wellness, they offer premium, ingestible collagen supplements designed to support skin health, hair, nails, and overall vitality.
Their liquid collagen formulas are scientifically developed to be highly absorbable, making it easier for customers to achieve visible, long-lasting results. Revive Collagen prides itself on delivering innovative, premium solutions for beauty enthusiasts who value both quality and effectiveness.
When Digital Channels Lost Their Sparkle
Like many subscription brands, Revive Collagen faced a common challenge: cancelled subscribers who had become unreachable through digital channels. Despite a strong product and positive reviews, a segment of customers were not opening or engaging with emails & SMS.
Revive Collagen needed a way to rekindle their relationship with these lost customers, reminding them of the transformative benefits of their collagen products.
Paper Run’s Direct Mail Glow-Up
Revive teamed up with Paper Run to launch direct mail flows, focused on winning back these churned customers. The approach was designed to cut through digital fatigue and re-engage subscribers through a personalized, tangible mailer.
Personlised mailers tailored to each customer, highlighting the benefits they were missing out on by not continuing their subscription.
Exclusive offers to entice churned customers back, providing discounts on subscription renewals.
A/B Testing to ensure it was in fact mail driving the incremental uplift in conversions
This simple but elegant product gave Revive the chance to deliver a more personal, tactile experience, reminding customers of the importance of consistent collagen intake for long-term results.https://revivecollagen.com/
The Beauty of Direct Mail
Revive Collagen’s direct mail campaign proved to be a beautiful success. Key results included:
Return on Ad Spend (ROAS): A strong 8.4X ROAS, outperforming the return from other many marketing channels.
Conversion Rate: 4.5%, with many churned customers reactivating their subscriptions
Now, Revive's automated direct mail flows print and deliver every single day. Performance is tracked and maintained through paper Run's dashboard, detailing the conversion, ROAS, and cohort analysis of each flow.
Head of Marketing, Revive Collagen
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