Who are Roarsome?
Roarsome is a bold, spirited brand that makes life more fun and colorful. Known for its vibrant designs and playful energy, Roarsome creates products that stand out and spark joy. The brand’s ethos is all about embracing personality and making every day a little more exciting.
Roarsome’s loyal community loves the brand’s sense of fun and creativity, and customers return for the unique combination of quality and style. Whether it’s through eye-catching products or a lively brand presence, Roarsome is all about making a statement—and doing it with a smile.
No fun
Reaching customers consistently can be challenging for any brand, especially when inboxes are crowded and attention is divided. Even when customers genuinely love a product, sometimes life gets busy, and digital messages get lost.
Roarsome wanted to reignite the enthusiasm of those who had already shown their love for the brand. The challenge was to cut through the digital noise with a message that felt as personal and vibrant as Roarsome itself—without adding operational complexity.
A Playful Nudge
To meet this challenge, Roarsome partnered with Paper Run to create a direct mail flow designed to reconnect with lapsed customers. Rather than a one-off campaign, this was an automated flow—running quietly in the background and seamlessly integrated with Klaviyo. The flow was triggered when a customer became digitally inactive, ensuring Roarsome stayed present without feeling intrusive.
The mailer itself was crafted to feel like a natural extension of the Roarsome experience—bold, colorful, and unmistakably playful. With visually striking design and friendly, upbeat copy, the mailer felt more like a note from a friend than a marketing message. It didn’t push too hard or shout for attention—it simply reminded customers of the fun, spirited brand they already knew and loved.
Since the flow was fully automated, it required no ongoing effort from the Roarsome team. It kept running, quietly reaching customers at just the right time, and doing so in a way that aligned perfectly with the brand’s tone and personality.
Roaring Back to Life
11.4X
3.4%
The automated flow didn’t just get noticed—it got results.
11.4X ROAS
High engagement and reactivation
Completely automated and always-on
Customers who had become less engaged responded enthusiastically. The combination of thoughtful design and well-timed delivery proved to be the perfect recipe for rekindling customer connections. Roarsome was able to keep its playful spirit alive while bringing its community back into the fold.
Co-Founder, Roarsome
More CASE STUDIES
Read more about how the world's best DTC brands are converting customers who don't open their emails.
