WHO ARE ROCOCO CHOCOLATES?
Rococo Chocolates is a luxury British chocolatier known for turning chocolate into an art form. Founded in London, the brand creates beautifully crafted chocolates that celebrate flavour, design and a sense of occasion. Every piece is made to be admired before it is eaten. Rococo serves customers who want gifting to feel thoughtful, indulgent and carefully considered, whether for others or for themselves.
Rococo is part of L’Artisan du Chocolat, an acclaimed luxury chocolatier known for its inventive approach and dedication to craftsmanship. Together, the brands share a commitment to quality, creativity and refined taste, grounded in a genuine love of fine chocolate.
WHEN DIGITAL LOSES ITS SWEETNESS
Rococo does all the right things across digital channels. But even the best brands face the same reality. Inboxes overflow. Ads blur together. SMS messages pile up. Some customers simply become unreachable online, no matter how strong the brand or message. In a saturated digital landscape, Rococo saw an opportunity to reconnect with lapsed customers through a channel that could not be ignored, direct mail.
SWEET SWEET RETURNS, STRAIGHT THROUGH THE LETTERBOX
Rococo launched a churn winback flow with Paper Run that prints and mails postcards to customers who have not purchased recently and are digitally unreachable. The flow continues to run daily, quietly delivering beautifully designed mail that feels unmistakably Rococo.
The creative mirrors the brand’s refined aesthetic, while the offer is framed to spark curiosity and delight rather than push a hard sell. By arriving physically through the letterbox, the postcards create a moment of attention that digital channels simply cannot replicate.
RESULTS THAT HIT THE SWEET SPOT
10x
8%
The churn winback flow is delivering exceptional performance. Customers who had gone quiet online are re-engaging through physical mail, responding to the creative, the offer and the unmistakable Rococo name. The flow continues to convert lapsed customers into repeat buyers with consistency and scale.
Head of Marketing
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