Who is Sabai?
Sabai Design is a women-founded furniture brand creating thoughtfully made pieces for modern living. Built with a focus on sustainable materials and responsible production, Sabai offers sofas, sectionals, chairs, and ottomans designed to be comfortable, good-looking, and made to last. With an approachable, design-forward style, Sabai has become a go-to for renters and homeowners who want their space to feel cozy and contemporary, while staying mindful of their impact.
Digital Noise, Zero Cushion
For a brand like Sabai Design, repeat purchases are key to long-term success. Furniture is not bought on a strict routine, but loyalty often forms the same way: someone starts with one anchor piece, then comes back for complementary items that finish the space. That second purchase is the tipping point from first-time buyer to loyal customer. It reflects trust in the quality, confidence in the design, and alignment with Sabai’s sustainability values.
However, even with a strong mission and clear aesthetic, many customers do not return after their first order. Moving timelines change, decisions drag on, and furnishing a home can feel overwhelming. Closing the gap between first and second purchase becomes the focus. How can Sabai re-engage one-time buyers and make it easier to take the next step?
Win Back, the Sabai Way
To re-engage customers who’d gone quiet, Sabai partnered with Paper Run to launch automated Direct Mail flows for people no longer responding to email and SMS. Using Paper Run’s Klaviyo integration, Sabai identified lapsed shoppers and triggered beautifully on-brand postcards, delivered straight to their mailboxes.
These campaigns ran fully on autopilot, targeting past purchasers and subscribers who hadn’t returned recently and were effectively unreachable through digital channels. Each mailer reflected Sabai’s warm, design-forward voice and sustainability-first ethos, giving customers a tangible reminder and an easy reason to come back and shop again.
Mail-box to Living Room: Sabai’s Slow-Burn Growth
Sabai has seen incredible results since adding Paper Run to their marketing stack:
Achieved a 14x ROAS, meaning every $1 spent generated $6.09 in revenue.
Customers who received a mailer were 200% more likely to place another order.
Sabai turned to a print-based flow: a steady, automated stream of postcards mailed to carefully selected prospects and past visitors. The flow runs daily, quietly delivering Sabai’s message in a format that can’t be ignored or scrolled past.
Senior Marketing Manager
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