Who is Skout Organic?
What began in 2009 as a homemade trail bar has grown into a range of Protein Bars, Kids’ Snack Bars, Small Batch flavors, and Soft-Baked Cookies—all crafted to satisfy both kids and adults. It’s no surprise that Skout Organic has become the favorite snack brand of Paper Run’s in-house toddler, thanks to its delicious taste and clean ingredients.
With certifications for being organic, vegan, and gluten-free, Skout Organic focuses on using minimal ingredients that let natural flavors shine. Their snacks offer a wholesome, on-the-go option that parents can trust and kids genuinely enjoy.
Unopened Emails? Missed Skout.
Skout relies on its automated Klaviyo flows to win back canceled subscribers, convert abandoned checkouts, and remind customers to spend their hard-earned Loyalty Points before they expire. But, like all brands, Skout struggled to get the message across. As email open rates declined, many of their customers never saw these critical messages.
Skout had tried Direct Mail before but never saw meaningful results. However, after seeing how Paper Run had helped other subscription brands like Minor Figures, Snif, and Pair Eyewear reach and convert customers who weren’t opening emails, Skout decided to give DM another chance.
Skout post ™
Using Paper Run's integrations with Klaviyo, Skio, and Rivo, Skout set up multiple automated Direct Mail flows targeting customers who weren’t opening their critical email communications.
Every day, Paper Run prints and delivers beautifully designed, hyper-personalized mail for Skout—reaching customers who had "canceled a subscription," "abandoned checkout," or "had loyalty points expiring"—and whom they hadn’t been able to engage through their existing channels.
From Post to Pantry
Paper Run has successfully made the Direct Mail channel work for Skout. These automated flows now send a steady volume every day, driving incremental revenue from customers they couldn’t otherwise reach.
Return on Ad Spend (ROAS): 7.06X ROAS, outperforming nearly all other channels.
Conversion Rate: 5.38% conversion rate across the flows.
The best part? These automations continue to run with minimal effort from the Skout Organic team. Every day, Paper Run prints and delivers, while the Skout team simply tracks performance through their live dashboard.
CEO, Skout Organic
Try Direct Mail Automation with Zero Risk
We make our fees fully refundable during your 60 day trial. To give you time to make sure you're happy with Paper Run.
More amazing stories
Read more about how rockstar brands are converting customers who don't open their emails.
