Who is Sundays?
After their dog got sick, founders Tory and Michael became obsessed with finding the best dog food—something healthier than kibble but easier than cooking at home. When they couldn’t find it, they decided to create it themselves. That’s how Sundays was born, with the mission to make it easier to be an awesome dog parent.
Launched in 2020, Sundays offers pet owners a hassle-free subscription for high-quality, easy-to-serve food their dogs will love.
Subscriptions on Paws?
Sundays is a subscription-only product, but sometimes customers need a break or want to try something new. To stay connected, Sundays set up automated email flows and sequences in Klaviyo to re-engage lost subscribers and remind them why Sundays is great for their pets.
The problem? Like with most DTC brands, low email open rates mean a lot of these customers never see the messages. And if you can’t reach them, you can’t win them back.
Fetch the mail
Using Paper Run's Klaviyo integration, Sundays were able to identify canceled subscribers—customers who weren’t receiving their messages via email—and set up automated flows to reach them through beautifully personalized postcards.
Every day, Paper Run prints and delivers mailers for Sundays, ensuring that their previously unreachable customers finally get the message.
Results off the leash
Sundays have seen amazing results by using Paper Run to reach previously unreachable customers. These flows are converting over 3% of those customers and consistently delivering a return on ad spend (ROAS) of over 7x!
Our favorite part? These won-back subscribers continue to purchase from Sundays every month, further increasing the already impressive profitability of this channel for them.
Head of Integrated Marketing, Sundays
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