Who is DASH Water?
DASH Water is a UK-based drinks company started by two friends, Jack and Alex, who grew up on farms and saw firsthand how much perfectly good fruit gets wasted just for looking a bit odd. So they decided to do something about it—by turning “wonky” fruit (like bent cucumbers or slightly bruised peaches) into delicious, zero-calorie sparkling water. The recipe’s simple: spring water, bubbles, and wonky fruit—no sugar, no sweeteners, and nothing fake. It’s all about fighting food waste while keeping things crisp, clean, and seriously refreshing.
Unread and Unquenched
Like many Paper Run customers, DASH Water discovered that a big chunk of their churned customer base had quietly slipped through the cracks—completely unreachable through the usual digital channels like email, SMS, or retargeting ads. Despite their best efforts with Klaviyo flows and paid campaigns, a large percentage of customers just weren’t seeing the brand’s messages anymore.
This was both a challenge and a huge opportunity. DASH Water realized they couldn’t rely on digital alone. They needed a way to break through the noise—or in this case, the silence—and get something directly into the hands of those lapsed customers. That’s when they turned to Paper Run: a physical touchpoint that skipped the crowded inbox and delivered something real, surprising, and refreshingly un-digital.
Postal with a Pop
To reconnect with lost customers, DASH Water teamed up with Paper Run to launch automated Direct Mail flows aimed at people who had gone dark on digital. Using Paper Run’s Klaviyo integration, they identified churned customers who weren’t engaging—then triggered beautifully branded postcards to show up right in their mailboxes.
The campaigns ran entirely on autopilot, targeting lapsed subscribers and one-time buyers who hadn’t reordered and couldn’t be reached through digital channels. The messaging was tailored to reignite interest in DASH Water’s refreshing, zero-sugar drinks—and give these customers a tangible reason to come back.
Refreshing Results
6.1X
6.8%
DASH Water has seen incredible results since adding Paper Run to their marketing stack. Their automated flows now run quietly in the background, converting over 6% of customers who were previously unreachable—and delivering over 6X ROAS. It’s quickly become one of their best-performing marketing channels.
Head of CRM & Retention, DASH Water
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