Who is 47 Skin?
Named one of the top 100 fastest-growing UK companies two years in a row, 47Skin is a results-driven skincare brand built around a patented ingredient called Silver Chitoderm™, a unique blend of antibacterial silver and natural healing polymers that helps treat acne, reduce scarring, and calm inflammation. What began as a mission to create a single product for problem skin has since evolved into a full skincare range trusted by thousands of customers for its gentle, effective formulas and science-backed approach.
As a fast-growing DTC brand, 47Skin has built a robust digital foundation powered by our partners: Shopify (storefront), Klaviyo (CRM), and SKIO (subscriptions). Their strategy focuses on delivering personalized experiences, seamless subscription management, and high-quality customer engagement at every touchpoint. With a strong community and a focus on transparency, 47Skin continues to build deep loyalty in an increasingly competitive category.
Facing up to CRM's reality
47Skin uses Klaviyo to build highly sophisticated and well-targeted email flows for customers throughout the lifecycle, reminding them to replenish their skincare supply, recover abandoned carts, or re-engage after falling out of routine.
But 47Skin still faced a familiar challenge: low email open rates. With inbox fatigue taking its toll, they realized a large portion of their customers were essentially out of reach, and their lifecycle communications were never seen.
47Skin needed a way to guarantee the message would get read. Having seen how Paper Run had worked with brands like Tata Harper, Snif, and UKLash, they decided to reach out.
Trying a new treatment
By using Paper Run's integration with Klaviyo, Shopify, and SKIO, 47Skin was able to set up automated Direct Mail flows to send personalized postcards to customers they couldn't reach through existing channels, at key moments throughout the customer lifecycle.
Every day, Paper Run prints and delivers beautifully designed, hyper-personalized mail for 47Skin to customers who didn’t engage with email and had recently churned, canceled a subscription, or abandoned checkout. This ensures every customer gets the message meant for them, even if they never open an email.
Glowing results
7.5X
7.6%
47Skin has been seeing huge success with Paper Run, bridging a critical gap in their CRM and driving impressive returns.
Return on Ad Spend (ROAS): 47Skin is seeing a 7.58X ROAS, making these automated Direct Mail flows one of the most effective channels in their CRM.
Conversion Rate: These flows are achieving a 7.63% conversion rate, winning back a significant number of lapsed customers, canceled subscribers, and recovering abandoned checkouts.
The best part? These flows are fully automated, printing and delivering personalized mail every day to customers across the UK 🇬🇧 and US 🇺🇸.
CRM Manager, 47 Skin
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