What is DELLI?
DELLI is a unique marketplace dedicated to bringing the finest, hand-picked food and drink products from local artisans directly to consumers. With a focus on quality, sustainability, and supporting small producers, DELLI aims to create a vibrant community of food lovers who appreciate the art of good eating.
Their platform is a haven for discovering delicious, high-quality products that are not only tasty but also made with love and care.
Lost in the Sauce: Re-Engaging One-Time Buyers
DELLI faced a challenge: many customers who made a one-time purchase weren’t coming back for more. Despite their enthusiasm for the unique offerings, many customers had become unreachable via email and SMS, with communications often ending up lost in spam or promotions folders.
DELLI needed a fresh way to reconnect with these food lovers and remind them of the deliciousness they were missing out on.
The Secret Ingredient: DM
To get back in front of their customers, DELLI partnered with Paper Run to launch targeted and automated direct mail flows. By sending personalized mailers, based on data and customer behaviour, DELLI was able to capture the attention of one-time buyers who hadn’t been opening their digital communications.
The direct mail approach offered a tangible reminder of the delightful products they had previously enjoyed, enticing them to come back for more. Crucially, Paper Run's flows were fully integrated with their CRM (Klaviyo). The targeting and timing was all automated.
Tasty Turnaround: 7.2% Conversion with DELLI Mail
The direct mail flows are a flavorful success, achieving 6.8X ROAS and 7.2% conversion rate since launch. By putting a personal, physical touch on their outreach, DELLI managed to re-engage their one-time customers, driving repeat purchases and boosting customer loyalty.
With Paper Run’s direct mail automation, DELLI continues to see high engagement and increased sales, all managed seamlessly by their team. DELLI have set up flows that they needn't touch, as Paper RUn ensures mail prints and delivers every day, all measurable within their platform.
Alex Sowter
Head of Growth, DELLI
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