Signed, Sealed, DELLIvered: 6.8X ROAS on DELLI's automated Direct Mail

Winback

6.8X

ROAS

DELLI uses automated Direct Mail flows to winback One-Time customers who don't open emails

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What is DELLI?

DELLI is a unique marketplace dedicated to bringing the finest, hand-picked food and drink products from local artisans directly to consumers. With a focus on quality, sustainability, and supporting small producers, DELLI aims to create a vibrant community of food lovers who appreciate the art of good eating.

Their platform is a haven for discovering delicious, high-quality products that are not only tasty but also made with love and care.

Lost in the Sauce: Re-Engaging One-Time Buyers

DELLI wanted to have a way to reconnect with people that were unreachable.

To get back in front of their customers, DELLI partnered with Paper Run to launch targeted and automated direct mail flows. By sending personalized mailers, based on data and customer behaviour, DELLI was able to capture the attention of one-time buyers who hadn’t been opening their digital communications.

DELLI wanted a fresh way to reconnect with their food lovers and remind them of the deliciousness they were missing out on.

The Secret Ingredient: DM

The direct mail approach offered a tangible reminder of the delightful products they had previously enjoyed, enticing them to come back for more. Crucially, Paper Run's flows were fully integrated with their CRM (Klaviyo). The targeting and timing was all automated.

Tasty Turnaround: 7.2% Conversion with DELLI Mail

6.8X

ROAS

7.2%

Conversion rate

The direct mail flows are a flavorful success, achieving 6.8X ROAS and 7.2% conversion rate since launch. By putting a personal, physical touch on their outreach, DELLI managed to re-engage their one-time customers, driving repeat purchases and boosting customer loyalty.

With Paper Run’s direct mail automation, DELLI continues to see high engagement and increased sales, all managed seamlessly by their team. DELLI have set up flows that they needn't touch, as Paper Run ensures mail prints and delivers every day, all measurable within their platform.

"Working with Paper Run allows us to reconnect with our customers in a fun and memorable way. Automated DM flows help us cut through the digital noise and remind our customers of the delicious products on our platform. It's great to see so many of them coming back to discover food creators they love."