Who is Grind?
… Do you really need to ask?
Founded by David Abrahamovitch in 2011, Grind has grown to become the breakout coffee challenger brand in the UK, with fourteen locations across London and a thriving online business serving hundreds of thousands of customers worldwide.
Their online subscription service has been a significant part of this growth, ensuring that customers around the globe never miss their morning coffee. Grind’s coffee beans or pods are delivered directly to their doors on a regular schedule.
Reaching customers… the DTC grind
It's a classic story and one we love to help with.
Grind relies heavily on their Klaviyo email automations to stay in touch with, convert, and win back their customers. However, the reality is that not everyone opens their emails. Spam filters, the Promotions tab, and the rise in marketing email activity have left many of Grind's customers simply "unreachable."
The Grind team noticed how Paper Run had helped brands like Pair, SNIF, AKT, and Delli reach their "unreachable" customers with Automated Direct Mail flows, so they decided to partner with Paper Run to do the same.
A caffeine hit to the postbox
To reconnect with their customers, Grind used Paper Run's Klaviyo integration to identify customers who had canceled their subscriptions and couldn’t be reached through existing marketing channels. They automatically sent these customers beautifully personalized postcards to win them back.
Grind was then able to measure the results in real time as orders started pouring in, using the Paper Run dashboard.
Brew-tiful results
Grind's automated Direct Mail flows are printing and delivering every day, winning back 4.2% of customers who had canceled their subscriptions and achieving a 5.5X ROAS. By using Paper Run and Klaviyo together, Grind was able to convert customers they otherwise wouldn't have been able to reach.
Liberty Radice
DTC & Marketing Director, Grind
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