Latico Leathers' 11.75X ROAS with Direct Mail automations

Latico Leathers' 11.75X ROAS with Direct Mail automations

Multiple Flows

Multiple Flows

Multiple Flows

11.75X

11.75X

ROAS

How Latico Leathers are using Paper Run to automatically reach customers who don't open their emails

How Latico Leathers are using Paper Run to automatically reach customers who don't open their emails

Try Paper Run now

Try Paper Run now

Try Paper Run now

Who is Latico Leathers?

Founded in 1984 by Paul Schreiber, Latico Leathers started as a small operation selling leather goods out of a trunk in NYC. With the addition of Paul’s wife, Lainie, the brand has grown into a celebrated women’s line, known for its artisan details, unique leather treatments, and thoughtful organization. Today, Latico is a "one-stop shop" for quality leather goods, with over 80% of its business coming from loyal, repeat customers.

When Email fails…

Like many Paper Run customers, Latico Leathers has automated email flows and sequences set up in Klaviyo to engage their community, win back churned customers, and convert abandoned checkouts.

Latico's Chief Marketing Officer, Ben Schreiber, recognized that relying solely on email wasn't sufficient, given the industry's average open rates. Noticing how Paper Run had assisted brands like Snif, Le Mieux, LESTRANGE, and Alexa Leigh in automating direct mail flows to reach non-email openers, he decided to implement a similar strategy.

… Latico sends mail

With Paper Run's Klaviyo integration, Latico was able to automatically identify customers who weren’t receiving their messages via email and set up automated marketing flows to reach them through beautifully personalized mailers.

Every day, Paper Run prints and delivers mailers for Latico, helping them re-engage and convert lost customers, recover abandoned carts, and celebrate customer birthdays with a special touch!

Results in the bag

11.75X

11.75X

ROAS

ROAS

3.5%

3.5%

Conversion rate

Conversion rate

Latico Leathers has seen incredible results by using Paper Run to automate direct mail flows to their unreachable customers. Paper Run enables Latico to connect with customers they couldn’t otherwise reach, and even better, these flows are converting over 3% of those customers, consistently delivering a return on ad spend (ROAS) of over 11x.

"We've been blown away by the performance of Paper Run's product and the exceptional customer service from their team. Paper Run is one of those rare tools that effortlessly helps brands generate incremental revenue, and we’re loving it!"

"We've been blown away by the performance of Paper Run's product and the exceptional customer service from their team. Paper Run is one of those rare tools that effortlessly helps brands generate incremental revenue, and we’re loving it!"

Ben Schreiber

Ben Schreiber

Ben Schreiber

Chief Marketing Officer, Latico Leathers

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Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved