Who are Mother Root?
Mother Root makes ACV-activated non-alcoholic aperitifs that serve you up a dose of good feelings. They're here to redefine what it means to drink well and feel good by creating flavour-full, strong (not soft) drinks that are actually good for you.
Founded with the vision of elevating non-alcoholic beverages, Mother Root draws inspiration from age-old methods of aperitif wine making – maceration, blending and sweetening for balance – they use apple cider vinegar, ginger and honey to make a complex, bold and totally unique drink. Their aperitifs cater to that end of the day ritual for those who value flavour and quality.
Email fatigue
Despite their flavorful offerings, Mother Root sometimes faced the challenge of re-engaging lapsed customers and cancelled subscribers. Traditional digital channels like email and SMS were not yielding quite the results they wanted, and the brand sought a new way to reconnect with their audience meaningfully.
Paper Run's automated Direct Mail flows offered a solution here: a cut-through channel that would pique customers' interests in a thoughtful way. A channel that could speak to customers again, unencumbered by busy inboxes and spam filters.
The Root of the Solution
Mother Root partnered with Paper Run to implement direct mail flows designed to win back customers. These were integrated with Mother Root's Klaviyo, so they are automated; printing and delivering every day.
Beautifully designed mailers inspired by Mother Root’s brand, evoking sophistication and natural flavors.
Personalized messages reminding customers of the unique taste and benefits of Mother Root’s offerings.
Exclusive offers to encourage renewed engagement and repeat purchases.
Targeted outreach to optimize the campaign’s reach and impact using Klaviyo triggers
This tactile approach allowed Mother Root to rekindle relationships with their customers in a way that felt personal and memorable.
High Impact
The flows are delivering strong returns…
6X ROAS, showing the effectiveness of this automated direct mail strategy in Advertising Spend
5.3% Conversion Rate, proving the success of this innovative approach in re-engaging lapsed customers
Mother Root has embraced automated direct mail flows, printing and delivering personalized mailers daily with ease. This Klaviyo and Shopify integrations make the process simple and scalable to deliver meaningful results.
Founder & CEO, Mother Root
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