Who is PomPom London?
PomPom London is a modern accessories brand rooted in color, craftsmanship, and everyday joy. Known for its vibrant leather bags, crossbodies, and small accessories, the brand brings a playful spirit to considered design.
PomPom London serves customers who love color as much as quality. People who want their accessories to feel expressive but still timeless. The brand blends classic silhouettes with bold palettes, creating pieces that feel instantly wearable and unmistakably personal.
At its core, PomPom London is optimistic. The brand doesn’t chase trends. It builds collections meant to be mixed, matched, and loved season after season. Accessories that lift an outfit, and a mood, without trying too hard.
Seasonal collections are moments of real intention. Customers browse, bookmark, and plan. But in winter, digital channels get crowded fast. Promotional noise increases, inboxes fill up, and even customers who already love a brand can miss what’s new.
PomPom London already has strong demand and a loyal audience. The question isn’t whether people want the product. It’s how to present a seasonal collection in a way that feels immersive, memorable, and aligned with the brand’s tactile, colorful world.
Winter calls for warmth, texture, and presence. That’s hard to deliver through a screen alone.
PomPom London sent a winter catalogue to a test audience, while holding out a comparable group that did not receive the catalogue. The goal was simple: understand how a physical catalogue influences customer behavior when everything else remains the same.
The catalogue brought the winter collection into customers’ homes. Rich visuals, thoughtful pacing, and tactile presence invited deeper engagement than a screen alone. It wasn’t designed to rush a decision. It was designed to be lived with.
By pairing the catalogue with a clean holdout, PomPom London was able to clearly measure the incremental impact of the physical touchpoint.
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