Who are Eric Javits?
Eric Javits is a luxury accessories brand built on quiet confidence and timeless design. Known for refined hats, handbags, footwear, and travel-ready accessories, the brand sits at the intersection of elegance and everyday wear, sophisticated without being stiff, elevated without being untouchable.
Their customers are style-driven and discerning. People who value thoughtful details, clean silhouettes, and accessories that feel as intentional as the outfits they complete. It's a brand built to be worn, lived in, and returned to, and that repeat relationship is central to everything they do.
Points Don't Expire. Attention Does.
Loyalty programmes only work when customers actually use them. Eric Javits had built a genuine base of repeat buyers, people who had already demonstrated they loved the brand. But loyalty points sitting unspent aren't doing anyone any favours, and reaching those customers at exactly the right moment is harder than it sounds.
Digital channels can struggle to carry that message with the weight it deserves. An expiration reminder in a crowded inbox can easily read as just another promotional email. For a brand like Eric Javits, where the entire identity is built around care and craft, that kind of noise isn't a fit. The communication needed to feel as considered as the product itself.
The Finishing Touch
Eric Javits launched a loyalty point expiration flow through Paper Run, integrated with Yotpo to trigger automatically when a customer's points are approaching their expiry date. The postcard lands at precisely the right moment, personalised, physical, and unmistakably on-brand.
The flow prints and ships daily without any manual input from the team. When Yotpo flags an expiring loyalty customer, Paper Run takes it from there. The creative reflects the Eric Javits aesthetic, refined and considered, giving customers a reason to return that feels like an invitation rather than a reminder.
The flow continues to run today, consistently reaching loyal customers at the moments that matter most.
Points Well Taken
The numbers reflect something Eric Javits already understood: their customers are loyal. They just needed the right nudge at the right moment. A 59% increase in loyalty purchasers is a significant lift from a single automated flow, and the 8.5× incremental ROAS makes the case clearly.
With holdout testing confirming the true lift, customers who received a postcard were more likely to return and place another order than those who didn't. The flow keeps running quietly in the background, turning expiring rewards into renewed engagement every single day.
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