Who are Presscription Juices?
Presscription Juices initially came to Paper Run looking to set up automated and personalised Direct Mail marketing. They wanted to target customers who were no longer opening emails and are now generating >10X ROAS using Paper Run's abandoned cart automations.
Next, Mitch, Founder of Presscription Juices wanted to set up a 'Welcome Flow' for first time customers, experiencing their first ever juice cleanse.
Increasing repeat purchase of new customers
Presscription Juice's biggest problem was getting new customers to make their 2nd purchase. Their data shows that once a customer makes that 2nd purchase, they'll keep coming back.
And so Presscription Juice's decided to try out Paper Run's new customer Post Purchase flow to deliver handwritten "Thank You" notes to customers after they had finished their first ever juice cleanse.
There was no discount attached. Just an old fashion "Thank you for being a customer".
Measuring the incremental impact
Presscription needed to be sure there was incremental impact of sending Direct mail. They did this within Paper Run's integrated dashboard, with the click of one button.
HOLDOUT TEST
Everyday Presscription has new customers who purchase. Paper Run automatically split these new customer into 2 groups:
📬 Test Group: these customers receive a Handwritten note, saying "Thank you"
❌ Holdout Group: these customers receive nothing
Paper Run's dashboard then compares the two groups side-by-side.
How was the repeat purchase rate of customers in the Test Group vs. those in the Holdout Group groups? The difference between the two is the 'incremental' impact of the mail activity.
Juicy Results
The results were outstanding.
Presscription saw a +39.7% increase in repeat purchase rate from those customers who received mail vs. those that didn't. Presscription continued this flow, and now sends "Thank You" notes to all customers, safe in the knowledge that the cost of this mailer is driving considerable upside in Lifetime Value (LTV) of their customers.
Mitch Minton
Founder, Presscription Juices
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