Who is Reformed?
Reformed is a premium wellness brand built on clarity, performance, and refined simplicity. With a focus on high-quality ingredients and clinical efficacy, Reformed creates supplements designed to slot seamlessly into modern routines—products that are as effective as they are elegantly packaged. Every detail, from formulation to experience, is considered.
The brand stands for more than results—it stands for a philosophy: that wellness should feel intentional, empowering, and tailored to the individual.
A Pause in the Routine
Reformed’s relationship with its customers is built on trust, rhythm, and intentionality. As with any habit, there are moments when even the most valued routines are set aside—subscriptions paused, reminders missed, purchases delayed. It's a quiet shift that often slips through the cracks of digital touchpoints, not out of disinterest, but simply because life gets full.
Rather than compete for attention in crowded inboxes, Reformed saw an opportunity: to re-enter the customer journey with the same calm clarity they bring to their product—through a medium designed to be noticed, held, and remembered.
Precision in Practice
Reformed partnered with Paper Run And Locorum Media to implement fully automated direct mail flows, designed to complement their existing digital CRM strategy. Locorum Media work with Reformed across their CRM & Lifecycle marketing; building out flows and touchpoints to engage their customers.
Paper Run's Direct Mail flows aren't a replacement for email or SMS—they are a natural extension. A channel to reach those customers estranged by the digital world.
Each mailer is:
Elegant, brand-aligned, and personally addressed
Triggered automatically based on subscriber or customer behaviour within Klaviyo
Printed and delivered daily, with zero manual involvement
Crafted to reintroduce the Reformed experience in a quiet, compelling way
This approach adds a new layer of intentionality to Reformed’s lifecycle marketing, helping the brand meet customers where they are—offline, and on their terms.
Time to Return to Routine
7.6X
6.3%
The flow now runs in the background—daily, reliably, and in perfect sync with Reformed’s brand experience.
7.6X Return on Ad Spend, validating the effectiveness of physical touchpoints in retention
6.3% conversion rate, proving that direct mail can drive meaningful engagement without disruption
Co-Founder, Reformed
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