What is Tonic?
Tonic Health is on a mission to transform the health and wellness market by offering high-dose vitamins and plant-powered supplements designed to support the immune system and overall vitality. Founded by Sunna Van Kampen, Tonic Health aims to empower individuals to take control of their health with natural, science-backed products that deliver real results. Their signature range includes powerful vitamin blends aimed at keeping consumers feeling their best, especially during cold and flu season.
Tonic Health’s approach to wellness is all about providing the body with the right nutrients at the right time, making their products essential for anyone looking to enhance their daily health routine.
Immune to Digital: Unreachable Customers
Tonic Health was struggling with a portion of their customer base that wasn't opening emails. With digital fatigue setting in, some digital campaigns were failing to reach their expected audience, getting lost in the world of Spam, promotions folders, and . Reaching lost or churned customers became a significant challenge. Their tried-and-true digital methods weren't cutting through the noise, leaving Tonic Health searching for a solution that would reignite interest and restore connections.
Revitalizing the Connection with Automated Direct Mail
Tonic Health turned to Paper Run to develop a direct mail campaign that would grab attention where digital efforts had faltered. The campaign was strategically designed to:
Win back disengaged customers with highly personalized, enticing flows
Tailor each mailer to customers with custom health tips and a special discount offer on their immune-boosting products.
Test and perfect the most engaging designs and offers using the Klaviyo-integrated automations
Deliver a tangible reminder of Tonic Health’s commitment to wellness, bringing their products back to the forefront of customers' minds.
The physical nature of direct mail provided the perfect way to bypass crowded inboxes and get right into customers' hands.
Healthy Returns
The direct mail campaign performed very well, exceeding initial expectations and showing the impact of the channel
Return on Ad Spend (ROAS): an impressive 9.6X ROAS, significantly outperforming digital channels.
Conversion Rate: an 8.2% conversion rate, as many customers reignited their health journeys with Tonic Health after receiving their mailer.
Tonic were impressed by Paper Run's automated product. Once the flows were established, mail started printing and delivering every single day. Just like email flows, Tonic can trust that Paper Run's targeting, prompted by customer triggers, will continue to deliver consistent results with little-no effort.
Sunna Van Kampen
Founder & CEO, Tonic
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