Well It Was That Easy: 14X ROAS with Automated Direct Mail

Well It Was That Easy: 14X ROAS with Automated Direct Mail

Winback

Winback

Winback

14X ROAS

14X ROAS

ROAS

WellEasy uses Automated Direct Mail to winback lost customers

WellEasy uses Automated Direct Mail to winback lost customers

Try Paper Run now

Try Paper Run now

Try Paper Run now

Who is WellEasy?

WellEasy is on a mission to make healthy living more accessible and affordable. As a leading UK-based online marketplace for organic and sustainable products, WellEasy provides customers with carefully curated, health-conscious groceries, supplements, and home essentials.

Known for their commitment to quality and transparency, WellEasy has built a loyal customer base of individuals passionate about wellness and sustainability.


Challenge

WellEasy’s digital marketing channels have been highly effective for building their subscriber base, but WellEasy wanted a way to re-engage customers who had grown inactive. With inboxes overflowing and email fatigue becoming a growing issue, WellEasy sought a fresh way to remind subscribers of the benefits of their membership and bring them back into the fold.

They wanted a channel that was easy, and automated, but one that cut through the digital noise; something with a thougtful, personal touch.

Making It Look Easy

Partnering with Paper Run, WellEasy implemented an automated direct mail flow to re-activate lost subscribers. This flow enabled WellEasy to send highly personalized, timely mailers triggered by customer inactivity. The campaign’s highlights included:

  • Personalized messaging that reminded customers of WellEasy’s exclusive benefits, including discounts on premium health and wellness products.

  • Eco-friendly mailers that aligned with WellEasy’s sustainability mission, resonating with their target audience.

  • Automation to ensure that lapsed subscribers received mailers at the optimal time, seamlessly integrating with WellEasy’s Klaviyo database

  • A/B testing to refine design and messaging for maximum engagement.

This automated solution provided a meaningful and tactile way to reconnect with customers while reflecting WellEasy’s commitment to a healthier, more sustainable lifestyle.

Well, That Was Easy

The automated direct mail campaign exceeded expectations, delivering impressive results:

  • Return on Ad Spend (ROAS): An exceptional 14X ROAS, showcasing the power of direct mail in driving customer re-engagement.

  • Conversion Rate: A solid 4.75% conversion rate, demonstrating the effectiveness of targeted, automated mailers in bringing back subscribers.

A large majority of reactivated customers returned as subscribers, buying regularly since returning to the fold.

14X ROAS

14X ROAS

ROAS

ROAS

4.75%

4.75%

Conversion rate

Conversion rate

"Paper Run absolutely nailed it. Our direct mail flows were easy to set up, and allow us to reconnect with our customers in a personal and impactful way. It's automated, and high-performing; everything you want in a performance channel"

"Paper Run absolutely nailed it. Our direct mail flows were easy to set up, and allow us to reconnect with our customers in a personal and impactful way. It's automated, and high-performing; everything you want in a performance channel"

Sonny Drinkwater

Sonny Drinkwater

Co-Founder, WellEasy

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Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved