Who is Snif?
Tired of the expensive and complex nature of buying fragrance, childhood friends Bryan Edwards and Phil Riportella partnered together to push the industry towards more inclusive and accessible products with Snif. Since its founding in 2020, Snif has made it fun and easy for everyone to enjoy luxury-level fragrance by offering clean, high-quality scents at affordable prices.
Scent… but not opened.
Snif has set up automated email flows within Klaviyo. They send emails to customers thanking them for their first order, attempting to win back those who haven’t returned in a while, and reminding them to recover abandoned carts. However, like AKT, Green People, Le Mieux, and many others, Snif noticed a high number of customers who simply weren’t opening those emails. That’s when they turned to Paper Run for help.
Snif, sealed and delivered.
With Paper Run's Klaviyo integration, Snif was able to identify customers who weren’t engaging with their emails and set up automated marketing flows to reach them through direct mail.
Each day, Paper Run prints and delivers beautifully personalized mail, helping Snif reconnect with customers who have recently made a purchase, abandoned their carts, or become inactive.
Smells like success.
Snif has seen incredible results by adding Paper Run to their marketing stack. Paper Run enables Snif to cut through the noise and reach customers they couldn’t otherwise connect with. Even better, these automated flows are converting over 6% of those customers, consistently delivering an ROAS of over 7x.
Emily Powers
Director of Customer and Retention, Snif
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