>7X ROAS by converting Unreachable Churned customers

>7X ROAS by converting Unreachable Churned customers

>7X ROAS by converting Unreachable Churned customers

>7X ROAS by converting Unreachable Churned customers

Winback

Winback

Winback

Winback

>7X

>7X

>7X

>7X

ROAS

ROAS

ROAS

ROAS

Kreatures of Habit are knocking on their customers doors to make sure they build healthier habits

Kreatures of Habit are knocking on their customers doors to make sure they build healthier habits

Kreatures of Habit are knocking on their customers doors to make sure they build healthier habits

Kreatures of Habit are knocking on their customers doors to make sure they build healthier habits

Try Paper Run now

Try Paper Run now

Try Paper Run now

Who are Kreatures of Habit?

Founded in 2021 by celebrity chef, restaurateur, television host, and entrepreneur Michael Chernow, Kreatures of Habit is revolutionizing the wellness world.

Kreatures of Habit aims to help individuals cultivate healthier habits, beginning with breakfast. Their product, 'Meal One,' offers a simple way to own your morning with easy-to-prepare, nutrient-rich overnight oats. As daily consumers of Kreature's Meal One, the Paper Run team highly recommends giving it a try.

Reminding customers to build healthier habits

Kreatures of Habit's goal is to help people build healthier habits, with "repeat purchases" as a key indicator of their success. Forming habit's isn't easy and so the Kreature's team want to personally reach out to all churned customers and give them the encouragement they need to stick with it. When they realised that >70% of existing customers ignore their marketing emails, they turned to Paper Run as a way to help reach those customers.

Knocking on doors of "unreachable customers"

Using Paper Run, Kreatures of Habit were able to identify when a "churned" customer was “unreachable” and implemented a flow to automatically 'knock on their door' (with the physical post card below) to give them the pep talk that they needed.

The Kreature's team put together dynamic creative, that changes for every customer - allowing them to personalize their approach and maximize conversion rates.

Oatstanding Results

>7X

>7X

>7X

>7X

ROAS

ROAS

ROAS

ROAS

5.4%

5.4%

5.4%

5.4%

Conversion rate

Conversion rate

Conversion rate

Conversion rate

This automated flow operates daily, helping Kreatures of Habit reconnect with customers who had previously churned and were previously unreachable.

Our favorite thing about this flow? An impressive 35% of the customers won back for Kreatures of Habit have subscribed to their product, setting themselves on a journey towards healthier habits.

"When we first connected with Paper Run, I couldn't wrap my head around snail mail marketing. That said, we believed in the Paper Run team and made the bet…. glad we did, I've been blown away with the success of these automated flows."

"When we first connected with Paper Run, I couldn't wrap my head around snail mail marketing. That said, we believed in the Paper Run team and made the bet…. glad we did, I've been blown away with the success of these automated flows."

Michael Chernow

Founder, Kreatures of Habit

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Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved