Who are ELEAT?
ELEAT Cereal was founded with a mission to revolutionize breakfast with high-protein, low-sugar cereals that fuel performance and support a healthy lifestyle. The founders, Hywel and Hugh, sought to create a nutritious option that would stand out in the crowded market. Offering a variety of delicious flavors in convenient pouches and pots, ELEAT ensures a nutritious start to the day for health-conscious consumers. Their innovative approach and commitment to quality have quickly made ELEAT a favorite among fitness enthusiasts and busy professionals alike.
ELEAT saw Paper Run's results with brands like Fresh Fitness Foods, as well as subscription brands like HEIGHTS and Presscription Juices. They wondered if personalised direct mail would be an effective marketing strategy for their customers, too.
Bringing Back Breakfast: Re-engaging Cancelled Subscribers
ELEAT faced the challenge of reconnecting with paused and cancelled subscribers who were unresponsive to email outreach. Additionally, they aimed to win back one-time purchasers who hadn’t returned since trying the product. They noticed that a large proportion of their customers weren't opening emails due to privacy and spam filters. ELEAT knew their customers would come back if they could only get the message across. So they turned to Paper Run to try a new channel: personalized Direct Mail.
Breakfast Boost as Personalized Prevails
By integrating Paper Run's automated direct mail solution, ELEAT launched targeted campaigns to reconnect with these 'unreachable' cancelled subscribers and one-time purchasers. Personalized physical mail provided a tangible touch that digital channels couldn’t match, rekindling customer interest and prompting action.
The flows are all automated once set-up, giving the ELEAT team peace of mind that they were sending mail on a constant basis, only to the customer segments they had defined with the Paper Run team. ELEAT were using Klaviyo to build segment of customers, and were able to utilise Paper Run's native integration with Klaviyo to launch the flows.
Cereal Success: ELEAT’s 4.4X ROAS and 5.9% Conversion
ELEAT’s direct mail flows have achieved awesome success with a 4.4X ROAS and a 5.87% conversion rate. The personalized mail approach not only re-engaged paused and cancelled subscribers but also effectively won back one-time purchasers, enhancing customer loyalty and driving revenue growth.
In fact, a large proportion of the wonback customers went on to subscribe to the product; now happy and loyal monthly customers. As suspected, ELEAT had a fiercely loyal customer base, who had simply stopped engaging on their existing digital channels.
Hugh Hamilton-Green
Co-Founder, ELEAT
Try Direct Mail Automation with Zero Risk
We make our fees fully refundable during your 60 day trial. To give you time to make sure you're happy with Paper Run.
More amazing stories
Read more about how rockstar brands are converting customers who don't open their emails.
