Fresh Fitness Food's >30X ROAS by converting Klaviyo non-openers

Multiple flows

>30X

ROAS

Here's how the UK's #1 personalised nutrition brand is driving >30X returns by leveraging Paper Run.

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Who are Fresh Fitness Food?

Jared Williams started Fresh Fitness Food because he knew how hard it was to stay healthy on a tight schedule. For the time-poor, eating well wasn’t always convenient.

Fresh Fitness Food has now grown to become the UK's #1 personalised nutrition and ready-to-eat meal brand. Their expert nutritionists design personalised meal plans for each customer and they deliver fresh meals every day - helping customers achieve their fitness & wellness goals.

Getting marketing channels in shape

Like Kreatures of Habit, Presscription Juices and so many others - Fresh Fitness Food has built out sophisticated Klaviyo flows and automations but were "at a loss" as to what to do for the customers who'd never open these emails (and were considered "unreachable").

Meal-plans are a highly "considered" purchase and so being able to communicate with customers is of paramount importance. The team at Fresh Fitness Food, wanted to explore if Direct Mail would be the right channel to reach & convert the customers who didn't open their emails and so turned to Paper Run to put the channel to the test.

Personalized plans for each customer

By leveraging Paper Run's Klaviyo integration - Fresh Fitness Food were able to turn on automated (and "trigger based") Direct Mail flows focused on "win-backs", "abandoned cart recovery", "birthdays" for customers who were not opening their emails.

These trigger based Direct Mail flows were also highly personalized for each customer - helping reignite customer interest and maximise conversion - with minimal ongoing effort required from the Marketing and eCommerce teams.

Healthy Results: >30X ROAS

>30X

ROAS

>2%

Conversion rate

Fresh Fitness Food were able to achieve outstanding success with these 3 automated Direct Mail flows - with >30X ROAS and >2% conversion rate.

The best part? These flows are now fully automated and are printing/delivering every single day for the Fresh Fitness Foods team.

"We knew the Direct Mail channel had been successful for so many other brands, but we lacked a straightforward approach to setting it up. We explored other direct mail options, but they focused on single sends which required a lot of manual work and questionable attribution methods. Paper Run's integration with Klaviyo has made it incredibly easy to automatically target customers who are otherwise unreachable through our other channels. We've been genuinely shocked by the results and extremely happy with the support from the Paper Run team."