Who are Rejuvia?
As the CEO of 1800-D2C (the best discovery platform for E-comm Saas tools), RC Williams knows a thing or 2 about E-commerce Saas products. RC has used this knowledge to build out the ultimate Ecomm stack for his own brand, Rejuvia… and the Paper Run team is honored to be part of that stack.
Founded in 2018 by RC and his mother, Kristen - Rejuvia has taken the supplements market by storm with the worlds first ever "Sleep Spray" (the secret to how the Paper Run team is always so well rested). Rejuvia have grown from strength to strength and have begun launching additional products outside of sleep spray in recent years.
Sleeping on "email opens"
Like Le Mieux, Hux and KOH - Rejuvia have sophisticated Klaviyo flows setup but were struggling with ways to reach the customers that never opened those Klaviyo emails.. and so they turned to the Paper Run team to see if they could reach & convert their customers who were otherwise "Unreachable" with Direct Mail.
No need to spray and pray
By leveraging Paper Run's Klaviyo integration - Rejuvia were able to turn on automated (and "trigger based") Direct Mail flows that were highly targeted to customers who had either "lapsed" or "abandoned carts" that could not be reached with their existing Digital Channels.
These targeted and trigger based Direct Mail flows were also beautifully personalized for each customer - helping maximise conversion, with minimal ongoing effort required from RC and the team at Rejuvia.
Dreamy Results:
Rejuvia are now reaching their "unreachable" customers every day through these Direct Mail automations and are seeing some of the highest ROAS of any channel through Paper Run. With 6.7X ROAS and 5.38% conversion rate.
The best part? Rejuvia are now using Paper Run's new "holdout" feature to begin testing handwritten "Welcome notes" for new customers… more to come on this soon 👀.
RC Williams
Co-Founder, Rejuvia
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