Who are Alexa Leigh?
Alexa Leigh is a contemporary Jewellery brand that you have probably seen everywhere.
Founded in 2010 by Alexa, the company has grown to become a cultural phenomenon. Their collection spans some of the most popular bracelets, necklaces, rings, and earrings that you can find.
Figuring out their a Retention Strategy
Like many DTC brands, Alexa Leigh has seen paid social costs rising uncontrollably and so has made customer retention a top priority. Looking for effective ways to engage and retain their customers, Alexa Leigh turned to Paper Run to compliment their Klaviyo email strategy.
Focus on incrementality
The team at Alexa Leigh understood that a good retention strategy needs to be built around incrementality. They leveraged Paper Run to identify & win back customers that are completely “lost” (i.e customers who are “churned” and “not engaging with Klaviyo Email flows, Ads or Website”).
In-line with their brand strategy, they put together some sparkling creative that had a personalized touch from Alexa herself.
Sparkling Results
The Alexa Leigh team is stretched as it is and so don’t have time to manage a new channel like Direct Mail. The Paper Run team handles the integration into Klaviyo for Alexa Leigh and now prints+delivers mail to new “lost customers” every day (without their team needing to lift a finger)!
Our favorite part of this flow? Alexa Leigh are now seeing many of these customers, who we wonback, repeat purchasing again!
Alexa Leigh
Founder
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