>8.9X ROAS by winning back churned customers who don't open emails

>8.9X ROAS by winning back churned customers who don't open emails

Winback

Winback

Winback

8.9X

8.9X

ROAS

Alexa Leigh are reaching churned customers who don't open their emails and are seeing amazing results.

Alexa Leigh are reaching churned customers who don't open their emails and are seeing amazing results.

Try Paper Run now

Try Paper Run now

Try Paper Run now

Who are Alexa Leigh?

Alexa Leigh is a contemporary Jewellery brand that you have probably seen everywhere.

Founded in 2010 by Alexa, the company has grown to become a cultural phenomenon. Their collection spans some of the most popular bracelets, necklaces, rings, and earrings that you can find.

Figuring out their a Retention Strategy

Like many DTC brands, Alexa Leigh has seen paid social costs rising uncontrollably and so has made customer retention a top priority. Looking for effective ways to engage and retain their customers, Alexa Leigh turned to Paper Run to compliment their Klaviyo email strategy.

Focus on incrementality

The team at Alexa Leigh understood that a good retention strategy needs to be built around incrementality. They leveraged Paper Run to identify & win back customers that are completely “lost” (i.e customers who are “churned” and “not engaging with Klaviyo Email flows, Ads or Website”). 

In-line with their brand strategy, they put together some sparkling creative that had a personalized touch from Alexa herself.

Sparkling Results

8.9X

8.9X

ROAS

ROAS

4.20%

4.20%

Conversion rate

Conversion rate

The Alexa Leigh team is stretched as it is and so don’t have time to manage a new channel like Direct Mail.  The Paper Run team handles the integration into Klaviyo for Alexa Leigh and now prints+delivers mail to new “lost customers” every day (without their team needing to lift a finger)!

Our favorite part of this flow? Alexa Leigh are now seeing many of these customers, who we wonback, repeat purchasing again!


"In an effort to diversify our marketing efforts, we turned to Paper Run to explore direct mail. The results of the automated flows we’ve been running have exceeded expectations and we’re so happy to be working with their team. They’re responsive, knowledgeable, and go above and beyond to help our business succeed"

"In an effort to diversify our marketing efforts, we turned to Paper Run to explore direct mail. The results of the automated flows we’ve been running have exceeded expectations and we’re so happy to be working with their team. They’re responsive, knowledgeable, and go above and beyond to help our business succeed"

Alexa Leigh

Alexa Leigh

Founder

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Automate Direct Mail to customers who you can't reach

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Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved

Automate Direct Mail to customers who you can't reach

Copyright © 2024 Paper Run. All Rights Reserved