Who are Correxiko?
Correxiko is a pioneer in the health and wellness industry, focusing on inner beauty with its scientifically formulated, premium-grade supplements. Known for clean, effective products that nourish the body from the inside out, Correxiko is committed to providing its customers with trusted, high-quality supplements that support their health and beauty goals naturally.
Correxiko saw how Paper Run had helped other subscription eCommerce brands, like Tonic Health and AKT London. They wondered if Automated direct mail could help them to winback customers, too.
Wrinkled Engagement
Correxiko faced a challenge familiar to many eCommerce brands: a number of subscribers had canceled and disengaged from email and SMS marketing efforts. With inbox fatigue taking a toll on engagement, reactivating these valued subscribers through digital channels alone was becoming increasingly difficult.
Correxiko needed a way to reconnect personally with their lost customers and bring them back into their wellness ecosystem.
A Fresh-Faced Channel: Direct Mail
Paper Run, along with our partner Underground Ecomm, built out automated flows to harness the power of direct mail and compliment Correxiko's email & sms strategies by reaching these churned customers in a fresh, impactful way. The flows focus on personalized, beautifully crafted mailers to create a memorable, tangible experience.
Tailored mailers that highlighted Correxiko’s bestsellers and exclusive offers, carefully designed to encourage re-subscription and reignite interest
Brand-aligned messaging and incentives crafted to reinforce Correxiko’s commitment to quality, and entice customers back
Their direct mail flows provide a meaningful way to cut through digital clutter, offering a physical touchpoint that reminds customers of Correxiko’s unique value and impact on their wellness journey.
Beautiful Returns
The campaign proved to be highly successful in re-engaging lost customers:
Return on Ad Spend (ROAS): Correxiko is seeing a 12X ROAS, making the flows standouts, when compared to their previous digital-only efforts.
Conversion Rate: The flow is achieving a 8.1% conversion rate, as many former subscribers returned, drawn back to the brand’s trusted, wellness-focused products
The flows are automated, printing and delivering personalized mail every day to customers across the country.
Dinuk Dissanayake
Co-Founder, Correxiko
Try Direct Mail Automation with Zero Risk
We make our fees fully refundable during your 60 day trial. To give you time to make sure you're happy with Paper Run.
More amazing stories
Read more about how rockstar brands are converting customers who don't open their emails.
