Who are Earth Fed Muscle?
Earth Fed Muscle is a health and wellness brand rooted in integrity, transparency, and performance. Guided by the belief that better ingredients lead to better results, the company creates high-quality, clean supplements for both athletes and everyday movers. With a strong commitment to sustainability, small-batch production, and honest sourcing, Earth Fed Muscle has built a loyal community that values more than just physical progress—they’re in it for long-term health and genuine connection.
At the core of Earth Fed Muscle’s direct-to-consumer experience is its seamless subscription service, powered by our friends at SKIO. Designed to simplify routines and keep customers consistently fueled, the service delivers favorite supplements—whether it’s protein, collagen, or pre-workout—on a flexible schedule tailored to each lifestyle. Subscribers enjoy exclusive perks like discounted pricing, early access to limited releases, and the peace of mind that comes from never running out. It’s not just about making gains—it’s about sustaining them through a lifestyle that lasts.
Communicating the right WHEY
Earth Fed Muscle has been working with SKIO to boost their subscription sign-up rate—leveraging SKIO’s powerful tools to acquire new subscribers and win back those who’ve previously canceled.
The challenge? By relying solely on Klaviyo email flows, Earth Fed Muscle has only been able to reach a fraction of these customers—leaving significant opportunity on the table.
After seeing how Paper Run’s SKIO integration has helped other subscription brands like Heights, Wellbel, Spacegoods, and many more, the Earth Fed Muscle team reached out, ready to level up.
SKIO x Paper Run
Using Paper Run’s SKIO and Klaviyo integrations, Earth Fed Muscle launched automated direct mail flows targeting two key segments: warm prospects who had abandoned their carts and canceled subscribers—audiences they couldn’t effectively reach through email alone. The goal? Reignite interest and convert them into loyal, active subscribers.
We partnered with their team to create beautifully personalized mailers that reflected the strength of the brand they’ve built—fostering genuine, human connection and turning missed opportunities into meaningful engagement.
Boosting the Subscription program
9.7X
4.8%
Earth Fed Muscle’s direct mail program is a hit. By using Paper Run’s SKIO and Klaviyo integrations to build automated direct mail flows, they’ve been able to reach customers they simply couldn’t engage through email. The result? A significant increase in newly acquired customers—and a steady winback of previously canceled subscribers.
.. and the best part? 68% of customers who have been converted by these Direct Mail automations have gone on to buy a subscription from Earth Fed Muscle!
CEO, Earth Fed Muscle
More CASE STUDIES
Read more about how the world's best DTC brands are converting customers who don't open their emails.
