Who is Wellbel?
Wellbel was born at the intersection of science and heart, using only the purest ingredients. Dr. Dan was personally motivated by his siblings’ hair challenges, which impacted their self-confidence. What began as a passion project quickly evolved into a unique wellness journey with transformative results.
Since its launch in 2022, Wellbel's hair growth supplements have supported the hair growth journeys of men and women worldwide through their convenient direct-to-consumer subscription service.
Emails that go unseen
The reality for any online subscription brand is that sometimes subscription customers want to take a break, and non-subscription customers forget to restock. To stay connected with those customers, Wellbel has implemented automated email flows and sequences in Klaviyo to re-engage lost subscribers and lapsed one-time purchasers, reminding them to continue their hair growth journey.
However, like all DTC brands, low email open rates mean that many customers never see Wellbel's reminders. After seeing how Paper Run had helped other subscription brands like Heights, AKT, Rejuvia, and Spacegoods reach customers who weren’t opening emails, Wellbel decided to explore whether Paper Run could help them do the same.
Introducing Wellbel's Direct Mail strategy
By using Paper Run's Klaviyo integration - Wellbel were able to setup automated flows to send personalized Direct Mail to customers who they couldn't reach with their existing email or SMS flows.
Every day, Paper Run prints and delivers beautifully-designed, hyper-personalized mail for Wellbel; to customers who had recently "cancelled a subscription", "forgotten to top-up" or "abandoned checkout" and that they weren't able to reach with their existing channels.
A winning formula
Wellbel's Direct Mail strategy is a hit.
Paper Run has given them a fully automated way to make sure they reaching every customer. These automated Direct Mail flows are running in the background for Wellbel and converting over 4% of those customers who Cancel subscriptions or Abandoned Checkout and they couldn't otherwise by reached… delivering over 6X ROAS (Return on Ad Spend).
Director of Operations, Wellbel
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