Who are Presscription?
Founded in 2014, Presscription are the leading Juice Cleanse brand in the UK. They not only deliver the best freshly pressed juices direct to your door, but also continue to push the boundaries as to what is possible for DTC Ecomm brands.
Their founder, Mitch Minton, is a trailblazer who is constantly on the lookout for better ways to improve Presscription's product, service and marketing.
The same old story
We hear the same story time again. Presscription, like many DTC brands, have their email automations set up with Klaviyo. But see a very low open rate, making the majority of their customers completely 'unreachable' with traditional digital channels.
…So they turned to Paper Run to reach and convert those customers.
Getting extra juice out of Paper Run
Presscription saw such incredible results when using Paper Run to 'winback their churned customers who weren’t engaging with emails' - that they decided to make Paper Run the fallback step for more of their critical email flows.
Using Paper Run, Presscription identified that a large number of their Abandoned Checkouts were not opening their recovery emails and set up an automation to send them personalized postcards.
With Paper Run’s postcard editor, Presscription able to make each postcard unique to each customer they send to. The customer’s 'name' and 'image of the product that they have abandoned' is dynamically switched out for every postcard.
Juicy Results
This flow continues to run every day and is helping Presscription reach customers who abandoned carts but don’t open their emails.. achieving some of the highest conversion rates seen in the Direct Mail.
Mitch Minton
Founder, Presscription Juices
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