Who is Encha?
Encha is on a mission to help people enjoy the benefits of pure, clean energy. Sourced from Uji, Japan, Encha offers the highest quality organic matcha available. Customers can purchase and subscribe to Ceremonial and Latte Grade Matcha to fuel their days.
Encha is one of many awesome DTC brands using Paper Run to communicate with 'unreachable' customers, who are no longer opening emails. Others include UK-based supplements brand, Heights, and healthy juice cleanse brand Presscription.
It's never too latte for lapsed customers
Encha, like many DTC brands, sought to boost their repeat purchase rate but faced challenges reaching churned customers through email flows. Their emails often landed in Spam or Promotions folders, remaining unseen by a portion of their customers. To address this, Encha turned to Paper Run to engage and convert these hard-to-reach customers using creative physical mail solutions.
Encha switched on Paper Run's automated flows to send physical mail as soon as a customer had churned and was "unreachable". Paper Run's in-house design team helped create dynamic, personalized mailers tailored to each customer, maximizing conversion rates.
How Matcha?!
Paper Run’s direct mail automation provided Encha with a reliable channel to re-engage customers, achieving an outstanding 9.4% conversion rate. This translated into a 6.8x Return On Advertising Spend (ROAS), influencing their retention strategy.
Paper Run's fully-automated direct mail flows are now one of Encha's highest-performing marketing channels. In fact, more than 50% of customers who were won back are now "Regulars" - Encha's most loyal customers.
Paper Run delivers mail for Encha every day, winning back their customers and providing a dependable channel for those who can't be reached by email.
Jakub Borowiecki
CRM Manager, Encha (SellerX)
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Read more about how rockstar brands are converting customers who don't open their emails.
