Who are KLORIS?
KLORIS was founded with a mission to harness the power of nature to enhance well-being. By combining the purest CBD with carefully selected organic ingredients, KLORIS creates superior grade, broad-spectrum, 100% natural CBD products. These products are developed by Cambridge scientists to ensure utmost efficacy.
KLORIS offers a range of wellness products including oils, balms, and skincare, all designed to provide a holistic approach to health and wellness. Known for their commitment to quality and sustainability, KLORIS has become a trusted name in the CBD market, helping thousands of customers improve their well-being naturally.
Not chill... unreachable Abandoned Carts
KLORIS faced the challenge of converting abandoned carts when customers were unresponsive to email flows. While abandoned cart email flows are a popular strategy due to their effectiveness, they're hopeless if the emails never get unopened. This gap hindered KLORIS’s ability to convert high-intent customers.
KLORIS saw how Paper Run had helped brands like HEIGHTS to win back lost supplement subscribers, and their work with Encha matcha to winback churned & unreachable customers.
A relaxed solution
By integrating Paper Run's automated direct mail solution, KLORIS set up triggers to send personalized physical mail to customers who did not open their abandoned cart emails. This approach targeted these high-intent customers with an enticing offer right at their doorstep, adding a personal touch that emails couldn't achieve.
Within 24 hours, KLORIS was set up via Paper Run's seamless Klaviyo-integrated solution. Complete with live tracking and analytics, orders started to roll in within days. Customers were grateful for the reminder to purchase KLORIS' natural and high quality CBD products.
Kloris’s 13% Cart Comeback
KLORIS's direct mail strategy led to a remarkable 9.3% conversion rate for abandoned carts. The personalized, real-world approach successfully re-engaged customers, prompting them to complete their purchases and reinforcing their loyalty to KLORIS.
Customers had high intent to purchase, stepped away, and hadn't heard from KLORIS since. In a world with Spam filters, sales promotions, and peoples' busy lives, many customers hadn't seen any email marketing from KLORIS since forgetting to checkout.
Using automated triggers, Paper Run's mail cut through the noise, offering customers a second chance to purchase their favourite CBD balm or oil, with a thoughtful incentive.
Matt
Co-Founder, KLORIS
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